Faire de l'intelligence économique au quotidien : application à la gestion des réclamations

Larivet, Sophie; Brouard, François

doi:10.3917/mama.044.0005

Cited by 3 publications

(2 citation statements)

References 43 publications

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“…However, if we take into account the size factor, we may conclude that in this case, there is an increased probability of adopting such procedures by large firms. This is similar to the findings of many of the studies carried out in other countries (Bournois and Romani, 2000; Phanuel and Lévy, 2001; Larivet, 2002; Bulinge, 2002).…”

Section: Discussionsupporting

confidence: 90%

“…a set of underlying characteristics of the network attribute. Therefore, competitive intelligence would be distinct from strategic vigilance, which is only one of its parts (Lesca, 1994; Rouach, 1996; Larivet, 2002). Similarly, vigilance, protection, and leverage are equated in a framework of the network strategies: constitution and use of experts' networks, safety networks, and leverage or knowledge networks (Phanuel, 2004).…”

Section: Literature Surveymentioning

confidence: 99%

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Competitive intelligence: a research model tested on Portuguese firms

Franco

Magrinho²,

Silva³

2011

Business Process Management Journal

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PurposeThe aim of this paper is to evaluate the practices of economic intelligence used by Portuguese firms and to identify the attributes that may increase the probability of their adoption.Design/methodology/approachA questionnaire was designed and addressed to the CEOs of Portuguese firms. The authors used the mixed logit method to select a number of significant variables that influence the use of economic intelligence by firms in the sample.FindingsFrom the results, the authors concluded that firm size, information and environmental scanning connected to the markets, social networks, economic diplomacy and public policies, namely clusters and industrial policies in the context of competitive intelligence, were some of the attributes relevant in this study. It is concluded that the probability of firms adopting competitive intelligence practices lies in two spheres: in orientations of business policy and strategy and in public policies that improve business context in the perspective of competitive intelligence.Research limitations/implicationsThe different categories of attributes that explain the existence of economic intelligence practices are relatively limited when compared with studies made outside Portugal. This derives from specific factors tied to Portuguese entrepreneurial culture.Originality/valueThis paper contributes to the literature on this area of research. One of the innovations introduced here was the design of a conceptual model proposal integrating business and public policy approaches connected to the competitive intelligence and, consequently, the capacity to formulate entrepreneurial strategies and public policies geared for the adoption of competitive intelligence procedures.

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Section: Discussionsupporting

confidence: 90%

Section: Literature Surveymentioning

confidence: 99%

Competitive intelligence: a research model tested on Portuguese firms

Franco

Magrinho²,

Silva³

2011

Business Process Management Journal

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Complaints are a firm's best friend

Larivet

Brouard

2010

Journal of Strategic Marketing

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Les dirigeants des PME face au défi de l’intelligence économique : cas de trois entreprises marocaines

Sliman¹

2016

Marché Et Organisations

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Aujourd’hui, la compétitivité et la survie des PME sont essentiellement liées à la capacité de leurs dirigeants à se doter d’outils capables de surveiller l’environnement interne et externe et de s’adapter très vite aux changements du marché. Le présent papier s’inscrit dans une démarche exploratoire et tente d’approfondir la compréhension du processus d’intelligence économique au sein des PME, en examinant sa relation avec le profil du dirigeant. Les résultats d’entretiens menés auprès de trois dirigeants de PME marocaines confirment le caractère passif de la pratique d’intelligence économique au sein des PME. Ce résultat est particulièrement original et novateur mais ne peut se généraliser à l’ensemble des PME. En revanche, il pourrait contribuer à d’autres recherches s’inscrivant dans la même thématique. Classification JEL : M21

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Faire de l'intelligence économique au quotidien : application à la gestion des réclamations

Cited by 3 publications

References 43 publications

Competitive intelligence: a research model tested on Portuguese firms

Competitive intelligence: a research model tested on Portuguese firms

Complaints are a firm's best friend

Les dirigeants des PME face au défi de l’intelligence économique : cas de trois entreprises marocaines

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