2009
DOI: 10.1016/j.foodpol.2009.08.002
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Fairness and food choice

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Cited by 47 publications
(38 citation statements)
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References 31 publications
(56 reference statements)
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“…Accordingly, consumers' contextual embeddedness (with all the above mentioned notions conveyed in the product) can evoke positive sensations [47][48][49] and convince consumers to purchase at FMs and pay even more for these products. In addition to price considerations, consumers' preferences for FMs can be driven by fairness related aspects, such as the equal distribution of benefits in the supply chain and altruism toward small farmers [50]. If customer satisfaction is a necessary condition [51], on the other hand, farmers increase their efforts to establish and meet consumers' preferences [52].…”
Section: Introductionmentioning
confidence: 99%
“…Accordingly, consumers' contextual embeddedness (with all the above mentioned notions conveyed in the product) can evoke positive sensations [47][48][49] and convince consumers to purchase at FMs and pay even more for these products. In addition to price considerations, consumers' preferences for FMs can be driven by fairness related aspects, such as the equal distribution of benefits in the supply chain and altruism toward small farmers [50]. If customer satisfaction is a necessary condition [51], on the other hand, farmers increase their efforts to establish and meet consumers' preferences [52].…”
Section: Introductionmentioning
confidence: 99%
“…In laboratory experiments and in the field, researchers have found that citizens have concerns over inequality, referred to as the distribution of relative payoffs (Chang & Lusk, 2009). Citizens also seem to be concerned about the distribution of outcomes in food supply chains (Briggeman & Lusk, 2011), in particular when comparing the relative pay-offs of small farmers to the pay-offs of others (Chang & Lusk, 2009). Especially in the market of locally produced food, Toler et al (2009) found some evidence that fairness considerations influence food choices.…”
Section: Introductionmentioning
confidence: 99%
“…This is supported by findings that indicate that consumers' fairness preferences can be observed in other instances, aside from just fair trade labeled products. There are hints that people are interested in food that is fairer in terms of revenue shifting to (family) farms and fair prices for farmers (Rimal et al, 2006, Chang & Lusk, 2009, Zander & Hamm, 2010and Briggeman & Lusk, 2011Toler et al, 2009 andSchneider &Francis, 2005 for local food). This is in line with the "underdog hypothesis", describing biased support for small, disadvantaged but passionate brands or companies (Paharia et al, 2011).…”
Section: Introductionmentioning
confidence: 99%
“…In 2010, Zander and Hamm concluded that in five European countries (Austria, Germany, Italy, Switzerland and the UK, approximately 1192 interviews in total), ethical attributes, consisting of animal welfare, regional production and fair prices for farmers, were the most important factors for consumers' purchasing decisions [37]. Fairness of the distribution of benefits resulting from food purchases was also a factor of interest for 2000 US organic food consumers [38].…”
Section: Introductionmentioning
confidence: 99%