“…Empirically, traditional markets in Surakarta have uniqueness in the distribution of location and the number of markets which is based on the consideration of society interest to choose commodity specification sold in traditional markets and based on natural growth of society needs. It is also in accordance with the research finding of Yu & Nguyen (2015) that the distribution of traditional markets can be an implementation of the consumers and their service centre relationship management concept, moreover, social and cultural aspects influence consumer's perception.…”