This study aims to analyze the relationship between human industrial production and sustainability, considering the concepts of Industry 4.0, Manufacturing, Green Marketing, and the Sustainability Triple Bottom Line, to identify innovative and sustainable solutions for manufacturing goods. The methodology adopted is a bibliographic review of specialized literature, emphasizing sustainability and discussing it from social, environmental, and economic aspects. A balanced approach to these three pillars is proposed, seeking a conscious, responsible, and integrated manufacturing that is aligned with the interests of society and the planet. Opportunities for innovation and reducing environmental and social impacts are presented through Industry 4.0, Manufacturing, and Green Marketing. The Sustainability Triple Bottom Line highlights the importance of social responsibility, environmental preservation, and economic viability. It is crucial that all stakeholders involved in industrial production commit to adopting sustainable and innovative solutions that promote a balanced and prosperous future. This study emphasizes the urgency of responsible manufacturing practices, which are essential for sustainable development in the 21st century.