Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

Nurhasah, Saniatun; Munandar, Jono M; Syamsun, Muhammad

doi:10.29244/jmo.v8i3.22069

Cited by 20 publications

(20 citation statements)

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“…Thus, the consumer starts to care about halal food. This statement is in accordance with the result of MUI survey which states that society awareness level significantly increases (Nurhasanah, Munandar, & Syamsun, 2017). Business cash variable in scenario 1 tends to increase.…”

Section: Fish Ball Salesupporting

confidence: 90%

Halal Products Assurance Policy Model and Its Impact on Sustainability of Fish Ball SMI using System Dynamics Simulation Approach

2020

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Indonesian government requires all products distributed and traded in Indonesian territory are halal certified. However, the ability of Small and Medium Industries (SMI) to implement this law of halal product assurance is relatively low. For this reason, it is crucial to review the application of halal assurance policy on the sustainability of fish ball SMI since fish ball grinding process is usually performed in public places, so that it is relatively risky to be contaminated with non-halal product. The objective of this research is to establish halal product assurance policy model and its impact on the sustainability of fish ball SMI. The approach used to review SMI policy and sustainability model was system dynamics simulation method supported by Vensim™ software. System Dynamics simulation generates two scenarios; the first scenario was fish ball SMI that applies halal assurance, and the second scenario was fish ball SMI that does not apply halal assurance and standard under the competitor. The simulation result showed that halal assurance gives better market share value that leads to the increasing operational cost variable, followed by the significant increase of business cash and better sustainability in the business. Therefore, the SMI actors will be able to comprehensively understand their obligation to comply with the government regulation which stated that all products distributed in Indonesia are required to have halal certification and it should be able to keep the sustainability of fish ball SMI.

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Section: Fish Ball Salesupporting

confidence: 90%

Halal Products Assurance Policy Model and Its Impact on Sustainability of Fish Ball SMI using System Dynamics Simulation Approach

2020

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“…Pengaruh kesadaran halal pada minat beli produk halal secara empiris dibuktikan melalui banyak studi (Balques, Noer and Nuzulfah,2017;Khomariyah,2017;Nurhasanah and Hariyani,2018;Mahesa,2018;Nurhasah, Munandar and Syamsun, 2018); Handayani,2019;Ariffin et al,2019;Putri and Rimadias,2019;Yoga, 2019;Setiawati,Chairy and Syahrivar,2019;Budiman,2019;Nofianti andRofiqoh, 2019,Handriana, Yulianti andRomadlon,2019;Basri and Kurniawati,2019;Syamsuri, 2020;Sukmasari,2018;Octaviawati,2018;Mardiani,2019;Hatta, 2018;Waskito,2019;Janah,2018;Asfarina, 2018;Pambudi, 2018;Faturohman, 2019;Fikri, 2019.Pada sisi lain terdapat pula sebagian kecil studi yang tidak dapat membuktikan adanya pengaruh ini (Ruangkanjanases and Sermsaksopon,2019;Nurcahyo and Hudrasyah,2017;Ramdhani,2017;Romadlon,2017;Handriana, Yulianti and Romadlon,2019;Setiawan and Mauluddi,2019;Widyanto and Irfanur,2019;Setyowati,2019). Pada studi lain ditemukan bahwa kesadaran halal mempengaruhi minat beli produk halal melalui sikap (Setiawati, Chairy and Syahrivar,2019;Syamsuri,2020).…”

Section: D3c Kesadaran Halal Dan Minat Beli Produk Halalunclassified

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

Kusumastuti¹

2020

mabsya

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Potensi pasar produk halal sangat besar di Indonesia. Agar dapat digarap optimal, produsen perlu memahami perilaku konsumen produk halal secara memadai. Studi ini dimaksudkan untuk mendapatkan gambaran mengenai minat beli masyarakat Indonesia pada produk-produk halal dan memetakan faktor-faktor utama yang mendorong minat tersebut. Sumber data yang digunakan berupa hasil penelitian empiris terdahulu di berbagai wilayah dan daerah di Indonesia yang dikumpulkan melalui penelusuran berbantuan mesin pencari dan dibahas dengan teknik content analysis. Hasil studi menunjukkan bahwa minat beli masyarakat Indonesia pada produk-produk halal cukup tinggi, dimana faktor utama yang mempengaruhi adalah religiusitas,kesadaran halal dan label halal. Produsen di Indonesia perlu memperhatikan faktor-faktor tersebut dengan cara terus meningkatkan kualitas produknya dan mengajukan sertifikasi halal, serta bersama-sama elemen-elemen lain terlibat aktif membangun kesadaran halal dan religiusitas masyarakat. Penting untuk studi mendatang mengembangkan kajian minat beli pada sektor wisata halal dan logistik halal yang masih minim.

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“…Dari sudut kesihatan, Rezai et al (2012) turut menyatakan bahawa logo halal menjadi keutamaan pengguna bukan Islam dalam memilih produk halal. Kajian dan dapatan yang diperoleh oleh (Ahmad & Buang, 2016;Ismail & Laidey, 2014;Zaimah et al, 2014;Nurhasanah, Munandar, Syamsun 2017;Sabaianah et al, 2017) merumuskan bahawa pengguna menyedari tentang kepentingan dan keutamaan dalam memilih produk halal disebabkan oleh piawaian dan keseragaman serta kualiti, kesucian dan keselamatan yang dapat memberi keyakinan dalam penggunaan seharian. Chanin (2016) pula mendapati pelancong di Thailand bukan sahaja meminta hotel dan makanan halal bahkan sistem perbankan Islam khususnya perkhidmatan kad kredit Islam.…”

Section: Industriunclassified

PERSETUJUAN PENGGUNA TERHADAP INTEGRASI INDUSTRI HALAL DAN KEWANGAN ISLAM: APAKAH FAKTOR PENENTUNYA? (Consumers' Consent towards Halal Industry and Islamic Finance Integration: What are the Determining Factors?)

Noor

Asmani

Wahid

2020

International Journal of Management Studies

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Perkembangan industri halal dan kewangan Islam yang memberangsangkan menunjukkan kefahaman positif masyarakat Islam global mengenai kepentingan kedua-dua industri ini. Namun, terdapat sorotan literatur yang menunjukkan integrasi kedua-dua industri ini masih lagi rendah pada peringkat operasi. Di Malaysia, contohnya, proses saringan pensijilan halal JAKIM belum lagi dapat memastikan instrumen kewangan Islam dipatuhi dalam pembiayaan modal kerja dan transaksi kewangan industri halal. Keadaan ini sedikit sebanyak mencemarkan kewibawaan ekosistem halal Malaysia kerana belum dapat memastikan konsep halal dilaksanakan sepenuhnya dari ladang hinggalah ke dalam pinggan. Justeru, kajian ini berobjektifkan meneliti persetujuan pengguna terhadap langkah pemerkasaan saringan pensijilan halal Malaysia dengan mewajibkan integrasi kewangan Islam dalam piawaian halal negara. Dengan menggunakan kaedah soal selidik kepada responden di sekitar Lembah Klang, kajian ini menganalisis data kutipan menggunakan regresi binomial logistik. Hasil kajian menunjukkan majoriti pengguna bersetuju supaya integrasi industri halal dan kewangan Islam dilaksanakan bagi menambah baik standard dan prosedur pematuhan halal JAKIM. Beberapa faktor telah dikenal pasti signifikan terhadap persetujuan ini seperti faktor pendidikan agama, kesedaran halal, literasi halal dan literasi kewangan Islam. Keadaan ini secara tidak langsung akan meningkatkan lagi integriti pensijilan halal negara supaya ia lebih komprehensif dan berdaya saing di peringkat antarabangsa. Kata kunci: Ekosistem halal, faktor penentu, industri halal, kewangan Islam Abstract The encouragement of the development of halal industry and Islamic finance indicates positive understanding of global Muslim community on the importance of these two industries. However, at the operational level of halal, the literature review shows that the integration of these two industries is still at the low level. In Malaysia, the screening process for JAKIM halal certification has still not verified that the Islamic financial instrument complies with the work capital financing and financial transaction of halal industry. This situation has to some extent tarnished the credibility of Malaysian halal ecosystem as it is still not able to guarantee that the halal concept is executed fully from the farm until on plate. Therefore, this study aims to examine the consumers’ consent towards empowering the measures of screening for Malaysian halal certification by obligating Islamic financial integration in national halal standard. By implementing survey method to respondents around Lembah Klang, this study analysed collected data through binomial logistic regression. The study found that majority of the consumers agreed that the integration of halal industry and Islamic finance be executed to improve the standard and procedures of JAKIM halal compliance. Several factors have been recognised to be significant to this consent such as factor of religious education, halal awareness, halal literacy and Islamic financial literacy. Suggestion for this improvement at the same time will uplift the integrity of national halal certification that it will be more comprehensive and competitive at the international level. Keywords: Halal ecosystem, determining factor, halal industry, Islamic finance.

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Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

Cited by 20 publications

References 0 publications

Halal Products Assurance Policy Model and Its Impact on Sustainability of Fish Ball SMI using System Dynamics Simulation Approach

Halal Products Assurance Policy Model and Its Impact on Sustainability of Fish Ball SMI using System Dynamics Simulation Approach

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

PERSETUJUAN PENGGUNA TERHADAP INTEGRASI INDUSTRI HALAL DAN KEWANGAN ISLAM: APAKAH FAKTOR PENENTUNYA? (Consumers' Consent towards Halal Industry and Islamic Finance Integration: What are the Determining Factors?)

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