The history of the past two decades has proved that top Korean leaders can make a real difference in terms of their previous experiences and personal engagement in securing the Republic of Korea's (ROK) vested interests in the Middle East. For decades, South Korea had handed over its day‐to‐day interactions with Middle Eastern countries to the Korean bureaucracy led by the relevant departments and subaltern officials at the foreign ministry and other state institutions. This approach, however, seems rather dysfunctional today, requiring key Korean officials, especially the president, to get involved personally in the ROK's increasingly multifaceted relationships with Middle Eastern nations. This article reappraises the new Korean orientation by highlighting some of the major developments involving both sides during the past several years. The main argument is that the ROK is facing increasingly serious difficulties in sorting out its policy behaviors toward Middle Eastern countries as Korea is striving to strike a delicate balance between its own expanding commercial interests in the region and what the United States expects from South Korea with regard to the topsy‐turvy world of politics in the Middle East.