“…Lack of marketing infrastructure like roads, information communication technology (ICT), storage facility, transportation facility and soon will also increase the transaction cost of creating time, space and form utility (Jayne et al, 2002 andRapsomanikis andPanayiotis, 2007). To make things worst, lack of cost effective and efficient contract enforcement mechanism by the judicial system of developing economies will farther increase the expected transaction cost of any contract (Jayne et al, 2002).…”