Bullying consists of preferentially attacking individuals lowest in the dominance hierarchy, and its functions are unclear because the most subordinate individuals do not pose social challenges to the aggressor. Instead, conflict is expected mostly between individuals of similar dominance rank or socially distant (i.e. weakly associated), among whom dominance relationships may not be well established. A possible function of bullying is that it may be used as a low-risk strategy of showing-off dominance to relevant third parties. To study this hypothesis, we monitored aggressions during feeding, the composition of audiences, dominance hierarchy and social network of common waxbills (
Estrilda astrild
) in an open-air mesocosm, and tested (i) whether their aggressions show a pattern of bullying, and (ii) whether audience effects influence aggressiveness. Waxbills showed bullying, most often attacking the lowest ranking individuals rather than socially distant individuals or those of similar dominance rank, and aggressions increased when the audience included socially distant individuals, indicating a signalling function of bullying. Showing-off dominance in the presence of socially distant individuals may be a strategy to manage dominance hierarchies, avoiding direct fights with potentially dangerous opponents in the audience. We suggest that bullying is a safe manner of managing dominance hierarchies, by signalling dominance status to potential opponents.