The Self-Determination Theory of motivation (SDT) has significantly guided educational policy and research. It maintains that learning succeeds when brought about by autonomous rather than controlled motivation, and that extrinsic reward motivation cannot engender effective learning. We present an alternative approach, rooted in recent insights from the neurobiology of memory. In exploring environments to reap rewards, people pursue interrogative goals, accompanied by dopamine-based hippocampus activation, leading to the formation of rich relational memories. In contrast, seeking to avoid punishment or loss involves imperative goals, with amygdala activation driving the perirhinal cortex to form disjoint item memories. We suggest that structuring learning and evaluation to diminish failure and increase repeated opportunities for successful performance, as in gamification, may engender effective learning incorporating broad perspectives and rich associations. This may occur even in the absence of intrinsic motivation to master a particular subject. Employing this insight in instructional design may benefit many educational frameworks. Motivation is the main catalyst for human goals, behavior, and actions (Brooks, 2009; Buelens, Sinding, & Waldstrøm, 2010). Understanding the underlying factors of motivation is crucial to a better understanding of