“…First, we considered the level of familiarity, since previous studies have shown that we respond faster to familiar faces compared with unfamiliar faces (Burton et al, 2011), and thus we could expect that the overall effect observed could be larger when considering self-face versus unfamiliar faces. Second, we considered the effect of identity, since differences have been found in terms of behavioral performance (Liccione et al, 2014), as well as physiological (Guerra, Sanchez-Adam, Anllo-Vento, Ramirez, & Vila, 2012a;Guerra et al, 2012b;Vico, Guerra, Robles, Vila, & Anllo-Vento, 2010), and neuronal (Gobbini & Haxby, 2007;Gobbini et al, 2004) processes involved in the processing of famous (people we have seen only through the media) and familiar (people we have personally encountered in life) faces. These differences may be explained by the amount and type of experience individuals have with the familiar and famous (Burton et al, 2011) as well as other affective aspects (Guerra et al, 2012a).…”