“…Moreover, it has been observed that cash flow management for family firms has not been easy, especially after the outbreak of the deadly disease, COVID-19, around the world (Kraus et al, 2020;Ward, 2020). Critical scrutiny of the available family business studies reveals that many recent studies are done from corporate governance and succession planning perspectives (Ferrari, 2021;Karayianni, Hadjielias, & Glyptis, 2021;Udomkit, Kittidusadee, & Schreier, 2021;Wu, Coleman, Rahaman, & Edziah, 2020;Yu-Thompson, Lu-Andrews, & Fu, 2016). Shockingly, according to the researchers' best knowledge, meager scholarly attention has been observed when it comes to financial management challenges faced by family businesses.…”