Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa

Abstract

This investigation looks at the association among domestic trade entrepreneurial mindset, innovations openness, and enhancing entrepreneurial practices in the context of domestic trade in the Eastern Horn of Africa. Using a quantitative research approach, the investigation examined information from 370 domestic ventures, using approaches like Exploratory Factor Analysis (EFA) and Structural Equation Modeling (SEM) with AMOS software. The outcomes manifest a substantial affirmative association among entrepreneurial mindset of family owned trade and innovations openness, implying that domestic firms with a robust entrepreneurial mindset are more likely to contribute in innovative practices. The investigation adds to the current literature by stressing the worth's of cultivating an entrepreneurial orientation and using peripheral joint ventures in domestic firms. Real world consequences underscore the need for domestic trade to foster an innovative ethos, engage in training, and form strategic alliances.