“…Family firms refer to the firms where the founders or their family take a position in corporate governance and control mechanism (Andersson et al, 2018), either as block-holders shareholders (Gama and Rodrigues, 2013;Lam andLee, 2012), board members (Al-Najjar andKilincarslan, 2016;Oba et al, 2010;Vieira, 2018) or executive members (Bjuggren et al, 2018) to affect the decision-making (Cheng, 2014). Family firms have a unique characteristic where the founders or their family motivate to maintain firms' reputation (Santoso and Rakhman, 2013) and focus more on family existence than financial performance (G omez-Mejı ´a et al, 2007) because they intend to pass on the firms' business to the next generation (Alves and Gama, 2020;Andres, 2008;Tabor et al, 2018).…”