1993
DOI: 10.1002/mar.4220100203
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Family decision‐making theory: An overview and assessment

Abstract: Because the majority of the American population presently lives within family structures, this area is one of vital concern to marketers. The purpose of this article is to review the present state of research in family decision making and to provide suggestions for future research. © 1993 John Wiley & Sons, Inc.

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Cited by 111 publications
(84 citation statements)
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“…We focused on parents for three related reasons. First, this was consistent with our conceptualization of the program participant as the family rather than just the children (Lackman and Lanassa 1993). The program relied on the physical and psychological participation of not just the children but the parents as well (e.g., it was the parents who enrolled their children in the program).…”
Section: Qualitative Study Methodssupporting
confidence: 75%
“…We focused on parents for three related reasons. First, this was consistent with our conceptualization of the program participant as the family rather than just the children (Lackman and Lanassa 1993). The program relied on the physical and psychological participation of not just the children but the parents as well (e.g., it was the parents who enrolled their children in the program).…”
Section: Qualitative Study Methodssupporting
confidence: 75%
“…• Given that the explanation of role structure has greater theoretical value than simply identifying role structure [76,139], how activity types, individual characteristics, situational characteristics, and household characteristics influence household member involvement in EA adoption and practice, and how such factors are shaped and influence each other, warrants greater attention.…”
Section: Discussionmentioning
confidence: 99%
“…From the perspective of consumer socialization, in addition to being influenced by parents, teenagers also have a reverse intergenerational influence process, that is, parents are influenced by children's buying behavior preferences (Lackman & Lanasa, 1993) [4]. Because in some areas of purchasing, teenagers have more knowledge and skills for their parents.…”
Section: Advances In Social Science Education and Humanities Researcmentioning
confidence: 99%