Entrepreneurial Orientation (EO), one of the central concepts in the entrepreneurship literature, refers to the configuration of practices, policies, and processes that provide insights into the creation of entrepreneurial actions and decisions. Early research and theory building drew on the work of Miller (1983) and focused on three dimensions: innovativeness, risk taking, and proactiveness. However, recent work has incorporated the additional dimensions of competitive aggressiveness and autonomy. Central research issues in the EO literature are directed toward exploring the performance implications, in particular, the fit between EO and such variables as structure and environment, as well as the extent to which the dimensions of the construct are independent or covary under certain conditions. Future directions for research and theory building are also addressed. These include additional research into what factors affect the strength or form of the relationship between EO and organizational performance; the incorporation of different perspectives on the five core underlying dimensions; efforts directed at assessing and further developing the EO construct itself; exploration of the boundary conditions in family and nontraditional firms; and, how additional insights into exploring “best practices” in leading‐edge firms can help to inductively derive theory to provide new insights as well as confirm or disconfirm extant knowledge.