“…They dominate the global scenario, representing more than one third of S&P 500 firms in the US, over 90% of European firms, and significantly contribute to the growth of economies in Asia, Latin America, and Africa (e.g. De Massis, Audretsch, Uhlaner, & Kammerlander, 2018 ; Eddleston, Jaskiewicz, & Wright, 2020 ; Eddleston, Sarathy, & Banalieva, 2019 ). Notably, FFs combine and balance seemingly contradictory forces, facing tensions between the desire to preserve the family values, control, and tradition by staying grounded in the local region ( Bird & Wennberg, 2014 ; Gómez-Mejía, Makri, & Kintana et al, 2010 ) and the need to search and exploit the benefits of global expansion ( Arregle, Duran, Hitt, & van Essen, 2017 ).…”