Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel

Bargoni, Augusto; Klieštik, Tomáš; Jabeen, Fauzia; Santoro, Gabriele

doi:10.1016/j.jbusres.2022.113462

Cited by 22 publications

(12 citation statements)

References 139 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Therefore, understanding these consumer characteristics enables marketers to effectively target specific consumer groups and market segments. As millennials constitute the initial cohort of digital natives (Bargoni et al, 2023). Blending personal, cultural, social, and psychological perspectives sheds light on how characteristics influence changes in behavior (Bilgihan, 2016).…”

Section: Consumer Characteristicsmentioning

confidence: 99%

Influence of Chinese Consumers' Behavior toward Fashion Products through Online Shopping Use Students as an Example

Wang,

Mohammad Shah

2024

IJARAFMS

View full text Add to dashboard Cite

The primary objective of this research project was to assess the methodology for investigating the impact of online shopping factors on consumer behavior. The central research question focused on understanding the effects of online shopping on customer behavior. A positivistic research philosophy was adopted to leverage accumulated data in influencing outcomes. The research utilized a survey method to gather primary data from Chinese students.The study included a population of 200 participants. A non-probability sampling method known as volunteer sampling was employed. The research focused on examining variables including Consumer characteristic, Personal characteristic, Cultural characteristics, social characteristics, and factors such as Psychological characteristic. Various variables related to attitude，behavior, and purchase intention were explored through the design of questionnaires. Importantly, the significance of the study was that the influence of online shopping on the purchasing decisions of Chinese consumers (students) was analyzed. The internet has emerged as a platform where active consumers express new demands and needs. so, it is imperative for marketers and retailers to understand the impact of online shopping on consumer behavior. The study revealed that key factors influencing behavior shifts in online shopping among students include "Save time," "Experience," "Influence of classmate," and "cheap prices." Furthermore, the results revealed that online shopping empowers students to explore categories that align with their preferences and facilitates sorting items based on their individual tastes and purchase histories, thereby exerting influence on consumer behavior. Additionally, the research confirmed that security measures, various payment methods, and privacy concerns are factors in online shopping that influence consumption behavior among students.

show abstract

Section: Consumer Characteristicsmentioning

confidence: 99%

Influence of Chinese Consumers' Behavior toward Fashion Products through Online Shopping Use Students as an Example

Wang,

Mohammad Shah

2024

IJARAFMS

View full text Add to dashboard Cite

show abstract

“…They are affected by a variety of factors, such as market stimuli (for instance, marketing mix) and factors existing in the business environment (such as economic, technological, political, and cultural factors dominating the community) (Baldassarre et al ., 2016). In addition, consumer behavior can be influenced by factors such as motivation, understanding and mental perception of the product, as well as their learning and personal ideas (Bargoni et al ., 2023).…”

Section: Theoretical Framework and Hypothesismentioning

confidence: 99%

Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitude

Talaie

2024

JCMARS

View full text Add to dashboard Cite

PurposeChildren’s sensory involvement refers to the degree to which children engage their senses, such as sight, touch, taste, smell and hearing, in their interactions with the environment. In the context of parents' purchase decisions, children’s sensory involvement pertains to how children's sensory involvement influences the purchasing decisions made by their parents. The aim of this study was to evaluate the effect of children's sensory involvement on parents’ purchase decisions considering the mediating role of the parent’s attitude.Design/methodology/approachIn this study, a structured questionnaire survey was conducted with parents of children aged 7–12 in Isfahan, Iran. The sample consisted of 210 parents, aimed at elucidating the relationship between variables. Structural equation modeling (SEM) was employed to analyze the relationship between variables.FindingsResults showed a significant relationship between children’s sensory involvement and parents’ purchase decisions, children’s sensory involvement and parents’ attitudes and parents’ attitudes and purchase decisions. It was concluded that children’s sensory involvement could indirectly influence the parents’ purchase decisions considering the mediating role of parents' attitudes.Originality/valueIn today's business landscape, it is imperative for organizations to discern the multitude of factors influencing consumers' purchasing decisions. Among these, family dynamics play a substantial role, with children often exerting a strong influence on their parents' buying choices. Despite the acknowledged importance of this dynamic in existing literature, the specific impact of children's sensory involvement on parental purchasing decisions remains largely unexplored. Therefore, this paper aims to fill this gap in the literature by shedding light on the role of children's sensory involvement in shaping parental buying behaviors.

show abstract

“…Broadly speaking, the literature underlines the importance of new technologies such as informational and communicational tools because they seem to enable F&B SMEs’ pursuit of a broader scope beyond their domestic market (Bargoni et al. , 2023a, b; Beugelsdijk et al. , 2018; De Cock et al.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Exports or public procurement to resist in the post-pandemic world? How e-commerce appeases this food and beverage SMEs ambidextrous dilemma

Ballerini,

Giordino,

Smrčka

et al. 2023

EJIM

View full text Add to dashboard Cite

PurposeFood and beverage (F&B) small and medium-sized enterprises (SMEs) must diversify their markets and obtain predictable sources of revenues to withstand difficult and volatile periods such as the post-pandemic geopolitical scenario, recently burdened by the Russian-Ukrainian conflict. On the other hand, another strand of the literature suggests that public procurement could be considered a great source of income, enabling solid contracts, revenues and cash-flow stability. Therefore, this paper aims to explore the role of public procurement, the adoption of e-commerce platforms and their interactions in affecting the exporting performances of SMEs operating in the F&B sector.Design/methodology/approachThe study retrieves data from 2,186 Italian F&B manufacturing SMEs relying on Margò by Cribis database. Therefore, it conducts a structured equational model (SEM) to test the developed hypotheses empirically.FindingsThe findings reveal that digital selling platforms positively affect exports, whereas public procurement negatively affects F&B SMEs exports. Nonetheless, findings underline that the interaction between public procurement and the adoption of digital selling platforms dampens public procurement's negative effects on exports.Originality/valueThis study brings an original contribution to the F&B literature by conducting empirical research on an extensive sample of firms from one of the most influential countries in the F&B vertical, Italy, with officially registered data. More importantly, to the best of the authors' knowledge, this study pioneers the investigation of the relationship between public procurement and e-commerce platforms in affecting F&B SMEs' export performances.

show abstract

Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel

Cited by 22 publications

References 139 publications

Influence of Chinese Consumers' Behavior toward Fashion Products through Online Shopping Use Students as an Example

Influence of Chinese Consumers' Behavior toward Fashion Products through Online Shopping Use Students as an Example

Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitude

Exports or public procurement to resist in the post-pandemic world? How e-commerce appeases this food and beverage SMEs ambidextrous dilemma

Contact Info

Product

Resources

About