“…However, extant family firm innovation research also shows that despite their resource constraints, family firms rely on noneconomic resources to remain competitive and overcome environmental change (De Massis et al, 2018a; Calabrò et al, 2019; Haynes et al, 2019; Soluk et al, 2021). In particular, family firms benefit from their efficient decision‐making processes (Duran et al, 2016), which are facilitated by their combination of ownership and management (König et al, 2013), their entrepreneurial orientation (Zahra et al, 2004), their ability to internalize and reinterpret knowledge that pertains to the family firm’s tradition (Chirico and Salvato, 2008; De Massis et al, 2016; Kotlar et al, 2020; Soluk et al, 2021), and their access to long‐serving, loyal employees (Miller and Le Breton‐Miller, 2006). This tension between lower inclination (impediments) and higher ability (enablers) in family firm innovation has been labeled the “ability and willingness paradox” (Chrisman et al, 2015a), which refers to family firms’ superior ability but lower willingness to engage in innovation.…”