“…A central tenet of BAM is that family firms' decisions depend on the reference point of decision‐makers, aiming to preserve or increase their SEW endowment (Cennamo et al, 2012; Samara et al, 2018; Swab et al, 2020). The SEW framework is effective in explaining how family involvement affects firms' decisions in both developed countries (Cennamo et al, 2012; Samara et al, 2018) and emerging markets (Jiao et al, 2021; Yang et al, 2020), as non‐financial priorities of SEW prevail in both contexts (Swab et al, 2020).…”