Wisconsin has a long history of heritage language use, which continues to the present. Latinos, Hmong, and Somalis are groups, which now call Wisconsin home. As new generations of American-born individuals emerge, more removed from immigrant culture, the vitality of the language as a heritage language may weaken. This study examines the vitality of Somali as a heritage language in Barron, Wisconsin. It investigates the negotiation of identities in the context of heritage Somali in the rural Upper Midwest.