“…These effects are collectively known as Fetal Alcohol Spectrum Disorders (FASD). These disorders are estimated to affect approximately 2-5% of live-births in the United States and some Western European countries (May et al, 2009), and the effects have lifelong implications for the affected individuals, their families, and their communities (Lupton, Burd, & Harwood, 2004;Olson, Oti, Gelo, & Beck, 2009;Streissguth, Barr, Kogan, & Bookstein, 1997). Strategies to prevent prenatal alcohol exposure include broad awareness-raising initiatives that target individuals' knowledge, beliefs, and attitudes, and seek to create and reinforce a social context conducive to alcohol abstinence (Deshpande et al, 2005).…”