Incorporating lanthanoid(III)‐radical magnetic exchange coupling is a possible route to improving the performance of lanthanoid (Ln) single‐molecule magnets (SMMs), molecular materials that exhibit slow relaxation and low temperature quantum tunnelling of the magnetization. Complexes of Gd(III) can conveniently be used as model systems to study the Ln‐radical exchange coupling, thanks to the absence of the orbital angular momentum that is present for many Ln(III) ions. Two new Gd(III)‐radical compounds of formula [Gd(18‐c‐6)X4SQ(NO3)].I3 (18‐c‐6=18‐crown‐6, X4SQ⋅−=tetrahalo‐1,2‐semiquinonate, 1: X=Cl, 2: X=Br) have been synthesized, and the presence of the dioxolene ligand in its semiquinonate form confirmed by X‐ray crystallography, UV‐Visible‐NIR spectroscopy and voltammetry. Static magnetometry and EPR spectroscopy indicate differences in the low temperature magnetic properties of the two compounds, with antiferromagnetic exchange coupling of JGd‐SQ∼−2.0 cm−1 (Hex=−2JGd‐SQ(SGdSSQ)) determined by data fitting. Interestingly, compound 1 exhibits slow magnetic relaxation in applied magnetic fields while 2 relaxes much faster, pointing to the major role of packing effects in modulating slow relaxation of the magnetization.