Family Orientation and Internationalization of Family Business: A case study

Abstract

This study attempts to examine the concept of family orientation by addressing the question of how individual family members relate to the family business in international business context. This study adopts inductive research approach to understand the phenomenon of family business by asking the research participant to articulate their internal feelings. The results extend the works on entrepreneurial family orientation in international process, which consists five dimensions, such as tradition, trust, loyalty, stability, and interdependency.