“…In so doing, we provide new insights on the need to take into account different types of relationships and distinctions among family members with leading strategic decision‐making positions (Chrisman et al ., 2018; Daspit et al ., 2018; Fattoum‐Guedri et al ., 2018). Indeed, considering the distinction between family and non‐family managers, family and non‐family owners, active and passive family shareholders, and owners from different generations, we take into account their different motives and show that family members differ in terms of risk‐bearing according to their position in the business (Evert et al ., 2018), thus affecting whether the firm is more or less oriented towards growth. This helps further the debate on the heterogeneity of family firms (Chua et al ., 2012).…”