“…As goals related to SEW are driven mainly by affective elements, such as the identification of family members with the firm, emotional attachment and family control (Berrone et al, 2012), interpersonal trust between a family business and an external actor is the key connecting factor (Sundaramurthy, 2008). Previous family business research has found that trust serves as a governance mechanism (Eddleston et al, 2010), reduces transaction costs (Steier, 2001), fosters cooperation (Kudlats et al, 2019), increases a family business's social capital (Cabrera-Suárez et al, 2015;Pearson & Carr, 2011) and, thus, constitutes a competitive advantage (Steier, 2001;Sundaramurthy, 2008). Surprisingly, to date, how trust building processes in family businesses evolve remains a black box (Sundaramurthy, 2008); thus, a clear understanding of the internal psychological processes affecting family business's assessments of the risk (uncertainty) associated with trusting a nonfamily actor is lacking (Jiang et al, 2018;Sundaramurthy, 2008).…”