Fan conflict or complement? Exploring the intersection of sports betting and team loyalty
Brendan Dwyer,
Stephen L. Shapiro,
Joris Drayer
Abstract:PurposeThe purpose of this paper was (1) to examine the underexplored intersection of sports betting and favorite team loyalty, and (2) to assess differences in gambling behavior among sport bettors by varying levels of team loyalty.Design/methodology/approachA total of 1,555 National Football League (NFL) bettors and non-betting NFL fans were surveyed to assess media consumption across a mix of team loyalty attitudes and betting behaviors.FindingsStatistically significant differences were found between four t… Show more
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