2016
DOI: 10.1123/ijsc.2015-0118
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Fan Mobilization and the Minnesota Sport-Stadium Campaign

Abstract: As state- and local-government subsidies to professional sport organizations have increased over the past 3 decades, economic arguments have been crafted to justify these subsidies, such as Crompton’s claims of increased community visibility, enhanced community image, stimulation of other development, and psychic income. The purpose of this study was to examine the public relations strategy of a professional sport organization campaigning to secure public funding for a new stadium. Specifically, the authors fo… Show more

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Cited by 7 publications
(4 citation statements)
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“…Sport communication scholarship thus far has examined the utility of stadium and assessed its value based on economic/noneconomic terms: questioning the nature of the relationship between the upgraded stadium facilities and tax revenue (Baade, 1996), their capability to generate noneconomic values such as fan mobilization and community enhancement (Crompton, 2004;Mondello et al, 2009;Wakefield & Sloan, 1995), and public communication strategies for implicating fans and the wider community in stadium development projects (Huberty et al, 2016;McGehee et al, 2018). One of the defining characteristics of the above approaches to the stadium is its focus on cause-effects analysis.…”
Section: Smart Stadium As a Laboratory For Smart Cities: A Historical...mentioning
confidence: 99%
“…Sport communication scholarship thus far has examined the utility of stadium and assessed its value based on economic/noneconomic terms: questioning the nature of the relationship between the upgraded stadium facilities and tax revenue (Baade, 1996), their capability to generate noneconomic values such as fan mobilization and community enhancement (Crompton, 2004;Mondello et al, 2009;Wakefield & Sloan, 1995), and public communication strategies for implicating fans and the wider community in stadium development projects (Huberty et al, 2016;McGehee et al, 2018). One of the defining characteristics of the above approaches to the stadium is its focus on cause-effects analysis.…”
Section: Smart Stadium As a Laboratory For Smart Cities: A Historical...mentioning
confidence: 99%
“…Further research has examined public support for the municipal funding of sports stadiums, more specifically. However, much of this research is descriptive in nature, examines only specific cases in a small number of geographic locations, or relies only on observational data from voter referendums to understand public preferences (e.g., Coates and Humphreys 2006;Huberty, Kellison, and Mondello 2016;Kellison 2013;Kellison and Mondello 2014). Given that each stadium deal is different, it is common in this area of research for scholars to focus on specific cases.…”
Section: Theorymentioning
confidence: 99%
“…Kellison (2013) examines public support for stadium subsidies in Columbus, Ohio. Huberty, Kellison, and Mondello (2016) examine how the Minnesota Vikings seek to influence public opinion related to building a new stadium, and Kellison and Mondello (2014) examine one case of a no-vote subsidy.…”
Section: Theorymentioning
confidence: 99%
“…The Minnesota Vikings media campaign rallied support amongst fans and legislators for construction of a new stadium. Four qualitative benefits were significant among press releases disseminated to the public—increased community visibility, enhanced community image, stimulation of other development, and psychic income (Huberty et al, 2016). The media, in this case, play a pivotal role in mobilizing relevant stakeholders to build consensus for construction of new stadiums while helping to provide justification for such efforts.…”
Section: Communication and Sports Stadiums As Places Of Meaningmentioning
confidence: 99%