“…The uses and abuses of memory on the part of the far‐right have been increasingly explored in recent years, with studies examining, to mention just a few examples, reassessments of the colonial experience in Italy (Griffini, 2022), France (Flood, 2005; Flood & Frey, 2002) and the Netherlands (Couperus & Tortola, 2019); of fascism in Italy (Bolzonar, 2023; Broder, 2023), Germany (Vees‐Gulani, 2021; Volk, 2022), France (Golsan, 2017) and Hungary (Pető, 2022); and of communism in Germany (Richardson‐Little et al, 2022) or Poland (Koryci, 2019). Needless to say, developments in the modes and channels of political communication, above all the expansion of social media, often play a large role in reinforcing tactics of reassessment, manipulation, and weaponization of the past (Esteve‐Del‐Valle & Costa Lopez, 2023; Rensmann, 2017; Richardson‐Little et al, 2022). In the next sections, we will zoom in on the specific case of Italy and the Fratelli d'Italia party, as a way to better dissect and understand such dynamics of far‐right memory politics and entrepreneurship.…”