Farm management skills, entrepreneurial bricolage and market orientation

Tindiwensi, Catherine Komugisha; Munene, John C.; Sserwanga, Arthur; Abaho, Ernest; Namatovu-Dawa, Rebecca

doi:10.1108/jadee-08-2019-0111

Cited by 23 publications

(20 citation statements)

References 34 publications

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“…Through provision of long-term orientation (Lumpkin et al, 2010) family members provide insight into other rural non-farm activities (Mccullough, 2017) further improving financial stability and growth of the farm. The family members equally form the basis of critical business networks and a source of social capital (Glover, 2013) Since family defines a milieu for resource mobilization, by applying bricolage, smallholder farms can draw on existing human resources that are inexpensively available to them to extend beyond the farm resource environment limits (Tindiwensi et al, 2020). This is consistent with earlier studies which showed that smallholder farmers are not bankable and they rely on family for finances (Anderson et al, 2016).…”

Section: Familinesssupporting

confidence: 60%

“…This is consistent with earlier studies which showed that smallholder farmers are not bankable and they rely on family for finances (Anderson et al, 2016). They rely on family members to obtain the critical farm management skills (Tindiwensi et al, 2020) and hired labour supplements family labour (Kim et al, 2016). Though familiness has been argued to have both positive and negative effects on business performance (Irava and Moores, 2010), this study confirms that in resource-constrained environments, it delivers positive benefits through resource reallocation.…”

Section: Familinessmentioning

confidence: 99%

“…The concept of bricolage has been proven useful in explaining how innovations and entrepreneurship take place in resource-constrained environments (Preece, 2013;Stinchfield et al, 2012;Vanevenhoven et al, 2011;Witell et al, 2017). A few attempts have been made to link entrepreneurial bricolage to smallholder commercialization (Tindiwensi et al, 2020); however, it is still not clear how bricolage enables commercialization in smallholder farms. In addition, much as family occupies a central position in smallholder farming, family business debate has hardly been extended to a smallholder farming context.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Entrepreneurial bricolage in smallholder commercial farming: a family business perspective

Tindiwensi

Abaho

Munene

et al. 2020

JFBM

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PurposeThe purpose of this paper is to analyse how entrepreneurial bricolage empowers smallholder commercial farming, from a family business perspective.Design/methodology/approachThe study employed a multiple case study design to analyse entrepreneurial bricolage in smallholder commercial farming in Uganda. It used multiple data collection methods and applied content analytical tchniques to establish cross-case correlations, patterns and relationships to aid in theory development and testing.FindingsThe study shows that entrepreneurial bricolage empowers smallholder commercialization through resource reallocation, improvization and prioritization as interconnected, self-reinforcing bricolage processes in smallholder farming. It provides evidence of how smallholder farms may not enact institutional limits, and overcome constraints imposed by their resource environments. It further reveals that smallholder commercial farms can be construed as family businesses given the interconnected relationship between farming business, family and smallholder farm(er).Research limitations/implicationsThe study was conducted in smallholder farms hence results may be used cautiously in other sectors and economies where resource environments are not structurally defined. However, it provides lessons for family businesses in developed countries particularly the micro- and small businesses. It also renders smallholder farming as a lucrative area for family business research.Originality/valueThis study deepens our understanding of bricolage in smallholder farming and provides a springboard for scholarship in enhancing smallholder commercialization. It proposes a model for entrepreneurial bricolage in smallholder commercial farming.

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Section: Familinesssupporting

confidence: 60%

Section: Familinessmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Entrepreneurial bricolage in smallholder commercial farming: a family business perspective

Tindiwensi

Abaho

Munene

et al. 2020

JFBM

Self Cite

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“…The second view considers market orientation as a set of behavioral activities. It interprets the nature of JRME 24,2 market orientation as a triple set of special activities, including a wide generation of market intelligence concerning current and future customer needs, distributing it among the different units of the organization and organization-wide responsiveness to the market intelligence (Jaworski and Kohli, 1993;Ibama and Lolia, 2020;Tindiwensi et al, 2020).…”

Section: Market Orientationmentioning

confidence: 99%

Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning

Talari¹,

Khoshroo²

2022

JRME

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Purpose The purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and organizational learning using theoretical and experimental materials in fast-moving consumer goods (FMCGs) firms. Design/methodology/approach To test the research hypotheses, a model was designed and tested on 124 chief executive officers from 30 FMCG firms active in both food and chemical industries using structural equation modeling and partial least squares methodology. Findings The research findings showed that ICI has significant effect on market orientation and organizational learning. It also has significant effect on the firm’s brand performance through developing the market orientation capability as a mediating variable, but the development of organizational learning capability (as a mediating variable) is not effective in the relationship between ICI and brand performance. Originality/value Since the early 1990s, addressing intraorganizational capabilities and resources has been a major topic of strategic and marketing research. In this regard, many theoretical and experimental contents have been presented so far. However, little research has simultaneously addressed the industrial environment and the development of competitive capabilities. A manager’s understanding of the competition rate of an industry has the potential to influence the development of organizational capabilities through strategic responsiveness to his/her perception of the environment. This study attempts to show that managers and firms that consider their industrial environment to be volatile must develop their learning capabilities and market orientation, leading to superior brand performance.

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“…Figure 1 illustrates the study's broad conceptual framework, which is based on a number of empirical studies on farmers' market orientation and product market participation, including those by [31][32][33]. Many production variables affect crop productivity which, in turn, affects marketable surplus.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Explaining Farmers’ Income via Market Orientation and Participation: Evidence from KwaZulu-Natal (South Africa)

Mkuna

Wale

2022

Sustainability

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In many sub-Saharan African nations, commercializing smallholder agriculture has recently been seen as a strategy for attaining equitable growth and eliminating poverty in a sustainable manner. Despite the distinction made between market participation and market orientation, their respective impacts on farm income have not been given enough attention in the literature. In this paper, their respective determinants are analysed and each of them is linked to smallholder farmers’ income. The survey was conducted in and around four irrigation schemes in KwaZulu-Natal. Using a sample of 332 farmers, the study estimated the output participation index/market orientation index and employed the two-limit Tobit and OLS regression models. The findings show that socioeconomic, institutional and production factors influence market orientation and participation differently. In addition, market participation is more important in explaining farmers’ income compared to market orientation. Moreover, farmers had a higher rate of market participation index (83%) while their market orientation index was very low (38%). Market orientation is, therefore, not a pre-condition for market participation. In smallholder agriculture, market participation is a function, mainly, of marketed surplus. These realities are valid for smallholder agriculture and in sharp contrast with commercial agriculture. Engaging smallholder farmers more in market participation rather than market orientation would be a better strategy to improve their access to markets and eventually enhance their income. Market orientation will then become the unintended outcome of continuous engagement of farmers with the market.

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Farm management skills, entrepreneurial bricolage and market orientation

Cited by 23 publications

References 34 publications

Entrepreneurial bricolage in smallholder commercial farming: a family business perspective

Entrepreneurial bricolage in smallholder commercial farming: a family business perspective

Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning

Explaining Farmers’ Income via Market Orientation and Participation: Evidence from KwaZulu-Natal (South Africa)

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