“…Despite the generally positive impact of farmers' markets, some research has shown that markets in low-income neighborhoods face economic challenges -including difficulty attracting shoppers and farmers -that constrain food access or food justice aims (Alkon, 2008;Guthman, Morris, & Allen, 2006;Markowitz, 2010;Winne, 2008). A number of studies suggest that farmers' market coupon programs help attract shoppers and increase their consumption of fruits and vegetables during the summer months (Anliker, Winne, & Drake, 1992;Balsam, Webber, & Oehlke, 1994;Herman, Harrison, Afifi, & Jenks, 2008;Johnson, Beaudoin, Smith, Beresford, & LoGerfo, 2004;Racine, Smith Vaughn, & Laditka, 2010), and that markets may exert downward pressure on neighborhood food prices by increasing competition (Larsen & Gilliland, 2009). Both farmers and customers benefit from direct sales and federal subsidies: for example, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) and Senior Farmers' Market Nutrition Programs (SFMNP), the Supplemental Nutrition Assistance Program (SNAP), and a number of competitive USDA grants for market development (Becker, 2006).…”