Farmers’ Use of Social Media and its Implications for Agricultural Extension: Evidence from Thailand

Kanjina, S.

doi:10.18488/journal.ajard.2021.114.302.310

Cited by 9 publications

(5 citation statements)

References 44 publications

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“…In 2022, the district had the highest number of farming households and farming areas in the province; 12,901 households, and 216,443 rai (35,482 ha) of farmland [21] . As younger farmers tend to embrace the Internet [22] , this research focused on those aged between 17 and 45 years old, who are defined as 'young' farmers in Thailand [23] . In 2022, Mae Chaem district had the second-highest number of farm households (4,647 households), with at least one member being a 'young' farmer in the province.…”

Section: Description Of the Study Area And Samplesmentioning

confidence: 99%

<p>Young Farmers' Utilization of Internet for Agricultural Purposes: Evidence from Chiang Mai Province, Thailand</p>

Khamtavee,

Chalermphol,

Kanjina

et al. 2024

Res. World Agric. Econ.

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Despite Thailand ranking high among Asia-Pacific countries in The Network Readiness Index 2022 and the increasing Internet access, rural communities in Thailand still face significant barriers to fully utilizing the Internet for agriculture-related activities. This gap in effective digital connection hinders the transfer of crucial information and communication necessary to support and enhance agricultural practices. Hence, this paper’s objective aims to explore utilization of the Internet by young farmers and the factors affecting this utilization. To achieve this, 369 young farmers in Mae Chaem district, Chiang Mai province, were surveyed. Data collected was analyzed using descriptive statistics (e.g., frequency and percentage) and relationships were analyzed using Ordered logistic regression analysis. Research results show that all farmers had Internet access and used it on their smartphones (100%). The participants used smartphone applications related to agriculture, with most utilizing LINE and Facebook to contact their fellow farmers (90.0% and 89.2%, respectively). Most participants search for agricultural information through YouTube (86.2%) and search engines (e.g., Google) (61.3%) to find information on plant and animal varieties and methods for crop planting and raising animals. Seven factors were found to influence Internet utilization for agricultural purposes: age, education, contact with agricultural extension officers, agricultural organization membership, use of home or cable Internet, and use of government-provided Internet were statistically significant in affecting Internet use (p < 0.01). Based on these results following policy recommendations are provided to encourage farmers to use the Internet for agricultural purposes: Relevant government agencies should set directional policies to create more contact channels for farmers, develop and disseminate educational materials online via social media platforms such as Facebook, LINE, and YouTube, and improve the Internet network and services.

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Section: Description Of the Study Area And Samplesmentioning

confidence: 99%

<p>Young Farmers' Utilization of Internet for Agricultural Purposes: Evidence from Chiang Mai Province, Thailand</p>

Khamtavee,

Chalermphol,

Kanjina

et al. 2024

Res. World Agric. Econ.

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“…The table also shows that only 6.45% gained knowledge on moringa from social media, co-farmers, and printed materials, respectively. The limited use of social media was also reported by Kanjina (2021). The marginal use of social media as a source of information for farmers was due to connectivity problems among farmers (Balkrishna & Deshmukh, 2017).…”

Section: Farmers' Sources Of Informationmentioning

confidence: 99%

Determinants of Farmers’ Willingness to Cultivate Moringa Oleifera: The Case of Dipaculao, Aurora, Philippines

Velasco¹,

Canada²

2022

5005

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Moringa oleifera, commonly known as “malunggay” or “marunggay” in the Philippines, is a native tree considered a miracle plant due to its multipurpose uses, especially in traditional medicine. However, despite its proven uses and adaptability to different climates, the species is still underutilized. This paper aims to provide evidence regarding the dominant perceptions of and willingness to cultivate moringa, especially among those working in the agriculture sector. This study employed a descriptive research design. Data were gathered from farmers in Dipaculao, Aurora, using a self-made questionnaire and were processed and analyzed using Statistical Package for the Social Sciences (SPSS) Version 23. The results showed that the majority of the farmers had positive perceptions of moringa and a willingness to cultivate it. Moreover, the farmers’ age, sex, farm size, years engaged in farming, and number of household members did not affect their willingness to cultivate moringa. Furthermore, farmers highlighted factors that might affect their decision to cultivate moringa, including the knowledge and skills for moringa cultivation and management, necessary capital for planting materials, and equipment and facilities for cultivation and processing. Therefore, this study recommends that the concerned agencies provide the farmers with training and seminars, financial loans, machinery/tools, and farm inputs.

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“…Because of its ease of use, speed and reach, social media is fast changing the public discourse in society and setting trends and agenda in topics that range from the environment and politics to technology and the entertainment industry [2]. These new platforms are believed to have specific potential for the essential functions such as provision of information on business opportunities, information on goods, information on markets outlets, advertisement of goods and communication [3]. Young People especially students have been reported to spend a significant part of their day on the use of social media for diverse purposes [4].…”

Section: Introductionmentioning

confidence: 99%

Use of Social Media Among the Agricultural Students of Tertiary Institutions in Kwara State, Nigeria

Banjoko

Oluwaseun

Komolafe

2023

QJAS

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The study examined the use of social media among the agricultural students of tertiary institutions in Kwara State, Nigeria. One hundred and twenty agricultural students was selected in four tertiary institutions in Kwara State, Nigeria. The data collected was analysed with the use of frequency count, Percentage, Mean and Standard deviation. The result revealed that 20.8 years was the average age of the respondents. About 64.2% were male and about 91.7% gets information through social media. The average monthly money used for buying data for subscription was 1922.00 Naira and the average hours spent on social media per day was 7.38 hours. About 77.5 % of the respondents uses smart phones to access social media platforms. Facebook (93.3%) was the most frequently used social media platform. Communication/calling (87.5%) was the main motive for using social media. Social media makes communication to be faster ( ̅ =4.11) was the highest ranked perception statement. High cost of data (( ̅ =2.64) was the highest ranked factor affecting the use of social media. The study therefore recommends that data service providers should consider reducing the price of data and government should make policies that will be of benefits to data users.

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Farmers’ Use of Social Media and its Implications for Agricultural Extension: Evidence from Thailand

Cited by 9 publications

References 44 publications

<p>Young Farmers' Utilization of Internet for Agricultural Purposes: Evidence from Chiang Mai Province, Thailand</p>

<p>Young Farmers' Utilization of Internet for Agricultural Purposes: Evidence from Chiang Mai Province, Thailand</p>

Determinants of Farmers’ Willingness to Cultivate Moringa Oleifera: The Case of Dipaculao, Aurora, Philippines

Use of Social Media Among the Agricultural Students of Tertiary Institutions in Kwara State, Nigeria

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