Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self‐expression and impulsiveness as segmentation criteria

Cardoso, Paulo Ribeiro; Costa, Helda Sofia; Novais, Liliana Andreia

doi:10.1111/j.1470-6431.2010.00891.x

Cited by 55 publications

(47 citation statements)

References 45 publications

(106 reference statements)

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“…Results are consistent with earlier research (e.g., [49,50]) showing that earlier (vs. later) adopters were more innovative and expressed greater interest in sensation seeking and experience seeking. Earlier (vs. later) adopters had more positive attitudes toward change and risk [49] and were more impulsiveness [54].…”

Section: Discussionmentioning

confidence: 99%

“…Earlier (vs. later) adopters had an internal locus on control orientation, were less prone to boredom, and were highly capable in boredom coping [53]. Earlier (vs. later) adopters of fashion were higher on consumer impulsiveness [54]. Therefore, earlier adopters are expected to differ from later adopters in creative attitudes.…”

Section: Creative Attitudes and Time Of Adoptionmentioning

confidence: 99%

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Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

2016

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This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability.

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Section: Discussionmentioning

confidence: 99%

Section: Creative Attitudes and Time Of Adoptionmentioning

confidence: 99%

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

2016

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“…Some studies report that women are more likely to be earlier adopters than men ( [25][26][27][28][29]. Others find no difference [30,31]. How adoption of innovations is operationally defined may account for some of the inconsistencies in results.…”

Section: Trendsetting and Gendermentioning

confidence: 99%

Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

2017

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Abstract:According to Hofstede's theory of cultural dimensions, cultures differ in cultural values and norms; values and norms that may influence differences in trendsetting, creative traits, and behaviors, and pro-environmental behaviors. Further, because men and women have been socialized within particular cultures, gender differences may exist in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Trendsetters have characteristics that are interrelated with creative traits and behaviors, perhaps inclining them to endorse pro-environmental behaviors. However, the interrelationships among these variables remain unexplored. Thus, the purpose of this study was to examine these three variables among college students in South Korea and the United States (U.S.), specifically looking at cultural and gender differences. Participants were 225 Korean college students and 221 U.S. college students. Questionnaires included demographic items and scales measuring trendsetting, creative traits and behaviors, and pro-environmental behaviors. Data analyses included descriptive statistics, Cronbach's alpha reliability, MANOVA, ANOVA, and SNK posthoc test. Results show that U.S. (vs. Korean) students indicated greater trendsetting and creative traits and behaviors but not greater pro-environmental behaviors. Fashion trendsetting groups in both Korea and the U.S. differed in creative traits and behaviors and pro-environmental behaviors. Among Korean trendsetting groups, reluctant adopters scored lowest on creative traits and behaviors and pro-environmental behaviors. Among U.S. trendsetting groups, trendsetters the scored highest on creative traits and behaviors and pro-environmental behaviors; reluctant adopters scored lowest on pro-environmental behaviors. Theoretical and practical implications are provided for researchers and marketers.

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“…According to [30], the more important the role fashion plays in women's lives, the greater their involvement with fashion will be. Generally speaking, individuals are interested in clothing because it gives them pleasure and helps them to express their identity (see, e.g., [31] [32]). It is not surprising, then, that fashion marketers heavily employ the basic evolutionary incentive, sex, to satisfy customers' motivations for consuming and sustain their attachment to fashion items.…”

Section: Moderating Effects: Sexy Fashion Consciousness and Self-controlmentioning

confidence: 99%

Attitudes and Preferences for Sex-Appealing Products by Vietnamese Women in Their Ovulation Cycle

Pham¹,

Vásquez²,

Felix³

2017

TEL

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This study investigates the impact of female sex hormones on women's consumption of fashion products. These hormones reach peak level when women are near ovulation, and this research examines how these hormones, when at peak level, influence women's attitudes and purchase intention towards sexy and revealing fashion products. The research is based on two theoretical frameworks: Ovulatory Shift Hypothesis (OSH) and Theory of Reasoned Action (TRA). Specifically, the OSH, based on the female ovulatory cycle, postulates that women change their sexual preferences for men with perceived good biological indicators of genetic fitness on the high-to-low fertility days of the cycle. Thus, these women may also exhibit increased mating interest and higher motivation to act in ways that would help secure a desirable partner. The theory of reasoned action sheds light on the indirect relationship between women's ovulatory period and their choice of apparel, with attitude as a mediator. A within-subject survey design was used to examine the proposed phenomenon. Vietnamese women were recruited for this specific study. In line with OSH, these study findings suggest that when near ovulation, women show more favorable attitudes and stronger purchase intention towards sexy and revealing fashion products. Further, as predicted by TRA, attitudes towards sexy and revealing fashion products mediate the relationship between ovulation and purchase intentions. The results of this study add to related streams of research which suggests that hormonal fluctuations influence consumers' attitudes and purchase intention. For managers, the results provide suggestions on how to target female consumers for sexy fashion products more effectively.

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Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self‐expression and impulsiveness as segmentation criteria

Cited by 55 publications

References 45 publications

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

Attitudes and Preferences for Sex-Appealing Products by Vietnamese Women in Their Ovulation Cycle

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