Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability

Vladimirova, Katia; Henninger, Claudia E.; Martinez, Cosette M. Joyner; Iran, Samira; Diddi, Sonali; Durrani, Marium; Iyer, K. S. S.; Jestratijević, Iva; McCormick, Helen; Niinimäki, Kirsi; Thangavelu, Priyadarshini; Sauerwein, Meike; Singh, Renu; Šimek, Petr; Wallaschkowski, Stephan

doi:10.1016/j.clrc.2022.100056

Cited by 35 publications

(21 citation statements)

References 30 publications

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“…At the same time, this cannot be applied to the entire population. Research conducted by a group of scientists showed that all forms of fashion shopping, including sustainable practices, declined during the pandemic (Vladimirova et al, 2022). This was mainly due to physical reasons -closed stores, supply disruptions, remote work.…”

Section: Sustainable Consumer Behaviourmentioning

confidence: 99%

The impact of coronavirus pandemic on sustainable consumer behaviour

Povedskaya¹

2022

Preprint

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The issues of sustainable development began to attract researchers in the second half ofthe twentieth century. Since then, interest in this topic has only increased. The 2030Agenda for Sustainable Development introduced by the United Nations in 2015confirmed that sustainable changes require efforts from people, consumers andcompanies, politicians, economists, and researchers. In particular, special attention is paidto sustainable consumer behaviour. The level of consumption consciousness directlyaffects the entire chain, from the production of goods to their disposal. In this regard, inrecent years, a large number of studies have been conducted on the topic of sustainableconsumer behaviour. However, in 2019 the coronavirus pandemic changed the world.The majority of global population was forced to stay at home because of lockdowns,which is why digitalization received a great impetus for development. By influencingdaily activities, it has also significantly changed our consumer habits. Thus, in this thesis,the coronavirus pandemic’s effect on sustainable consumer behaviour is being studied. Inparticular, attention is paid to cultural differences.

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Section: Sustainable Consumer Behaviourmentioning

confidence: 99%

The impact of coronavirus pandemic on sustainable consumer behaviour

Povedskaya¹

2022

Preprint

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“…(Güngördü Belbağ, 2021). Gifting behavior among friends/family has shrinkage enormously (Vladimirova et al, 2022). Research indicated that the most expended products were masks, hand gloves, hand soaps, hand sanitizers (Das et al, 2022), cleaning products, paper tissues, foods, and drinks (Güngördü Belbağ, 2021).…”

Section: Decreased Spending On Luxury Goods Apparel and Home Décormentioning

confidence: 99%

Global Perspective of Consumer Behaviour During Covid-19

2022

ijmri

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The coronavirus (COVID-19) pandemic has triggered the most significant global repercussions. This global crisis has drastically transformed consumers' market needs, attitudes,s and purchase intentions. The new market dynamics have taught consumers to set new priorities regarding their shopping habits and consumer behavior. This study examines the global perspective of changing consumer behavior during COVID-19 and reveals the sustainability of which behavioral changes are permanent. This study is based on descriptive research as it describes the changes in consumer behavior during the COVID-19 pandemic. The research design has been conducted using by secondary data method to analyze the changing behavioral perceptions. The results of the study revealed four aspects of behavioral changes. These are changes in shopping behavior, changes in spending behavior, changes in consumer behavior, and changes in brand loyalty. The study's findings also divulged that some consumer behavioral transformations could be endured after the pandemic. This study has important implications for professionals and academicians in adopting marketing decisions by integrating the fluctuating demands of consumers through communicating suitable marketing strategies to survive the transference of consumer behavior instigated by the pandemic.

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“…In addition, the closure of shipping operations from European and Asian countries reduced the supply of second-hand clothing to African countries, leading to decreased waste flow to landfills. Research done by Vladimirova et al 19 provides a comparative overview of fashion consumption practices and the changes that occurred during COVID-19 across nine countries. Among the countries surveyed, 56% of respondents reported that spending and shopping frequency for clothing decreased, 33% remained the same, and 11% reported the patterns increased.…”

mentioning

confidence: 99%

“…Research done by Vladimirova et al. 19 provides a comparative overview of fashion consumption practices and the changes that occurred during COVID-19 across nine countries. Among the countries surveyed, 56% of respondents reported that spending and shopping frequency for clothing decreased, 33% remained the same, and 11% reported the patterns increased.…”

mentioning

confidence: 99%

“…Among the countries surveyed, 56% of respondents reported that spending and shopping frequency for clothing decreased, 33% remained the same, and 11% reported the patterns increased. 19 In contrast, the outbreak of COVID-19 forced the textile sector to focus on developments that enhanced human beings' protection by producing personal protective clothing materials, such as protective gowns, masks, and surgical shoes, which are made from polypropylene, polyacrylonitrile (PAN), polyurethane (PU), or blends of these. 20 This personal protective equipment (PPE) has generated a waste mountain of PPE waste worldwide since 2020, which is already causing environmental concern.…”

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confidence: 99%

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Recent advances in recycling technologies for waste textile fabrics: a review

Baloyi,

Gbadeyan,

Sithole

et al. 2023

Textile Research Journal

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The fast fashion trends in the textile industry have resulted in high consumption of fiber with concomitant generation of waste. Awareness of environmental pollution resulting from textile production and disposal has increased significantly. This increase has pushed research activities toward more sustainable recycling alternatives to properly handle the end-of-life of textiles. This review provides an overview of existing technologies, the latest developments, and research studies on the recycling technologies employed in the textile industry. Different types of recycling—mechanical, chemical, and biochemical recycling of standard fabrics used in garments, cotton, wool, polyester, polyamide 6 6, and acrylic—are explored. Recent advances in recycling technologies such as advanced sorting techniques, innovative chemical processing, and emerging biochemical processes are revealed. The review also highlights efforts being made by various agencies and companies in facilitating and employing the technologies on a commercial scale. Various methods for efficient textile waste sorting and identification are also discussed. The reviewed studies revealed that most recycling technologies were conducted on post-industrial textile waste, which tends to be homogenous in the types of dyes and fibers present in the waste. It also suggested that post-consumer textiles could be recycled using chemical and biological options that have the potential to valorize the waste into high-value products.

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Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability

Cited by 35 publications

References 30 publications

The impact of coronavirus pandemic on sustainable consumer behaviour

The impact of coronavirus pandemic on sustainable consumer behaviour

Global Perspective of Consumer Behaviour During Covid-19

Recent advances in recycling technologies for waste textile fabrics: a review

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