Fashion Consumption of Naturally Dyed Products: A Cross-Cultural Study of the Consumption of Blue-Dyed Apparel Between China and Japan

Xue, Xing; Li, Li

doi:10.2478/ftee-2023-0006

Cited by 2 publications

(2 citation statements)

References 63 publications

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“…Studies on consumer behavior regarding textile natural dyeing products are relatively scarce. Xing Xue and Li Li investigated the different consumer behaviors regarding natural dyeing products in China and Japan from a cultural difference perspective [60]. The results showed that attitudes, social norms, and perceived behavioral control (PBC) influence fashion consumption willingness and behavior towards natural dyeing.…”

Section: Analysis Of Sustainable Fashion Consumption Based On the Lit...mentioning

confidence: 99%

Key Factors Influencing Chinese Consumers’ Demand for Naturally Dyed Garments: Data Analysis through KJ Method and KANO Model

Xu,

Song

2024

Sustainability

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The growing global emphasis on environmental issues has driven companies to exert greater efforts on making their products more sustainable. Natural dyeing, an eco-friendly dyeing method used in the textile and apparel industry, is safer for both the environment and human health, aligning with the needs of sustainable design development. This paper examines the key factors affecting Chinese consumers’ satisfaction with naturally dyed garments, aiming to provide research-based strategies for the design and development of such garments. In this study, we utilized the KJ method for the detailed categorization of the functionalities of naturally dyed garments, establishing five dimensions and thirty demand indicators. Based on this, the KANO model, coupled with the Better–Worse coefficient and the quadrant analysis method, was used to classify different demand items, ranking their satisfaction and importance. The results indicate that the wearing experience and environmental characteristics of products are key determinants influencing Chinese consumers’ demand for naturally dyed clothing. The top five factors significantly impacting product satisfaction, in descending order of importance, are comfort, environmentally friendly dyeing techniques, safety, degradability, and durability. Therefore, to ensure consumer satisfaction with naturally dyed clothing, these factors should be prioritized when establishing a support system that caters to consumer needs. Our findings can help companies to better understand consumers’ actual need for naturally dyed garments, enabling the more targeted development and optimization of such garments, enhancing product competitiveness, and promoting the green transformation and sustainable development of enterprises. Simultaneously, this study also contributes novel theoretical approaches and ideas for future research on consumer demand.

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Section: Analysis Of Sustainable Fashion Consumption Based On the Lit...mentioning

confidence: 99%

Key Factors Influencing Chinese Consumers’ Demand for Naturally Dyed Garments: Data Analysis through KJ Method and KANO Model

Xu,

Song

2024

Sustainability

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“…Yang & Kim, 2023). Planned Theory of Behavior is applied to research in various field of science, including research on sustainable environmental behavior (Xue & Li, 2023). Planned theory of behavior is not only analyzed from external factors, such as the environment, but can also be analyzed from individual internal factors (Lou et al, 2022).…”

Section: Planned Theory Of Behaviormentioning

confidence: 99%

The Effect Of Product Knowledge, Perceived Behavior Control, And Personal Norm On Purchase Intention Of Smes’ Recycled Products In Medan

Muhammad Da’i Kuncoro,

Beby Karina Fawzeea Sembiring

2023

esber

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This study aims to determine the effect of Product Knowledge, Perceived Behavior Control, and Personal Norm on Purchase Intention of SME’s Recycled Products in Medan. This research is associative research and the type of data used is quantitative data. The population of this study is the unknown number of SME’s Recycled Products in Medan. The sample in this study amounted to 100 respondents with using accidental technique. Data analysis used Multiple Linear Analysis. The results of this study indicate that simultaneously Product Knowledge, Perceived Behavior Control, and Personal Norm significantly influence Customer Satisfaction Purchase Intention of SME’s Recycled Products in Medan. Partially, Product Knowledge, Perceived Behavior Control, and Personal Norm has a positive and significant effect on Purchase Intention of SME’s Recycled Products in Medan.

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Fashion Consumption of Naturally Dyed Products: A Cross-Cultural Study of the Consumption of Blue-Dyed Apparel Between China and Japan

Cited by 2 publications

References 63 publications

Key Factors Influencing Chinese Consumers’ Demand for Naturally Dyed Garments: Data Analysis through KJ Method and KANO Model

Key Factors Influencing Chinese Consumers’ Demand for Naturally Dyed Garments: Data Analysis through KJ Method and KANO Model

The Effect Of Product Knowledge, Perceived Behavior Control, And Personal Norm On Purchase Intention Of Smes’ Recycled Products In Medan

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