Fashion designers' decision-making process: The influence of cultural values and personal experience in the creative design process

Hwang, Ja-Young

doi:10.31274/etd-180810-1945

Cited by 2 publications

(2 citation statements)

References 52 publications

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“…However, for those who wish to understand the essence of the fashion business, it is key for them to understand their consumers [2] . The fashion industry is a highly individualized industry, whereby stable relationship are created between the contact of sellers and customers, and so the parties in the relationship know each other.…”

Section: Introductionmentioning

confidence: 99%

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

2023

AJBM

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In the past two decades, the use of ethnic elements in fashion in practical has been emphasized, and ethnic elements have become a popular theme in the development of contemporary fashion product in China. To combine the ethnic elements with modern fashion products will be able to input the culture value in modern fashion, and will also bring the innovation into the fashion products. Hence, the aim of this study is to take womenswear as the cut-in point, and to explore the consumption experience and purchase behaviour of Chinese female consumers in fashion products with ethnic elements. The findings show that there is a large audience among female consumers for ethnic elements fashion products in China. However, some of the consumption behaviour of Chinese female for such products is different from that for the ordinary fashion products. The results also revealed the importance of 'design' in fashion product with ethnic elements. In addition, consumers reported the design features they found most unacceptable in fashion products with ethnic elements according to their purchasing experience. The finding of this study will give fashion designers and fashion enterprises a better understanding of the target consumer groups, thereby to help designers and fashion industries with fashion products innovation and development.

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Section: Introductionmentioning

confidence: 99%

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

2023

AJBM

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“…Джерела натхнення бувають матеріальні (народний костюм, ретро-мода, стиль одягу, архітектура, твори мистецтва, об'єкти природи) та нематеріальні (музика, поезія, явища природи). Окрім цих, традиційних джерел натхнення, дизайнера можуть надихати старовина, подорожі, походи, вулична мода; а ще особистий досвід дизайнера також часто служить джерелом натхнення і саме він може давати відмінний результат по збільшенню креативних ідей [9].…”

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Дизайн-Проектування Авторської Колекції Одягу В Романтичному Стилі

Краснюк¹,

Троян²,

Туржанська³

et al. 2019

ARTDES

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Purpose. Artistic design and production of the author couture collection using constructive and compositional signs romantic style. Methodology. The basic principles of the systematic approach to artistic design of the author couture collection such as literary-analytical research and associative stylization of the source of creativity were used in the process. Results. Using of floral motives in an artistic and compositional solution of the modern women closthing were analyzed and systemized. The main principles of creation the clothes in a romantic style were determined. The main stages of sources of creativity stylization such as peony flowers are determined, the collection of couture in a romantic style is produced, and the main peculiarities of the designed collection are described. Scientific novelty. Systematized the constructive and compositional signs of the modern clothes in a romantic style was developed ty the range, silhouette, figure blocking, color spectrum, materials, prints, decorative and constructive elements, decoration. Practical significance. The trends were analyzed, the modern designers’ collections were reviewed and the main artistic and compositive peculiarities of the romantic style in modern clothing were determined. The main substyles of a romantic style in the modern clothing were found. Identified ways of using floral motives using in artistic and compositive solution in modern clothing was developed. The classification is fundamental for designing of the couture collection with a natural source of creativity. Artistic and compositional base of designing of couture collection in a romantic style using the floral motives as the source of creativity were developed.

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Fashion designers' decision-making process: The influence of cultural values and personal experience in the creative design process

Cited by 2 publications

References 52 publications

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

Дизайн-Проектування Авторської Колекції Одягу В Романтичному Стилі

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