Fashion Entrepreneurship: Narcissism and Entrepreneurial Intention

Abstract

Narcissism and entrepreneurship have been little studied in previous research. For the fashion industry, the relevance of narcissism is evident. In Paris, Berlin, and Zurich, students from fashion schools were surveyed about the connection between dual narcissism and entrepreneurial intention. The results indicate that there are strong correlations between narcissistic admiration and entrepreneurial intention; however, no significant correlations were found for the second component of dual narcissism and narcissistic rivalry. The simple research design was followed up with a more complex research design that attempts to answer the question of how narcissistic admiration influences entrepreneurial intention. The results highlight the view that entrepreneurial skills and risk-taking (as one of three factors) of individual entrepreneurial orientation mediate the relationship between narcissism and entrepreneurial intention. Unlike proactivity, innovativeness correlates positively and strongly with narcissistic admiration but has no significant effect on entrepreneurial intention. In the fashion industry, innovativeness can be lived by starting a venture or as an entrepreneurial career in the creative environment of existing fashion companies.

The impact of entrepreneurial hubris and narcissism on personal social responsibility

“…Entrepreneurs with narcissistic tendencies may be more confident in promoting their social impact initiatives, which can help them secure support and funding from stakeholders (Gubik & Vörös, 2023). This is because narcissism can provide them with the confidence, assertiveness, and drive to pursue their goals and vision, while also allowing them to effectively promote and communicate their ideas to others (Baldegger & Klösel, 2023).…”