Fashion heritage future: Factors influencing Indonesian millenials and generation Z’s interest in using traditional fabrics

Suzianti, Amalia; Amaradhanny, Rhania Devi; Fathia, Safira Nurul

doi:10.1016/j.joitmc.2023.100141

Cited by 3 publications

(1 citation statement)

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“…Several scholarly investigations have been undertaken to examine the purchasing patterns of Generation Z through the lens of generational cohort theory, which emphasizes the characteristics of cohorts (Ismail et al, 2020;Agrawal, 2022;Thangavel, Pathak and Chandra, 2022;Van den Bergh, De Pelsmacker and Worsley, 2023). Another approach used is the Theory of Planned Behavior (Djafarova and Foots, 2022;Pradeep and Pradeep, 2023;Suzianti, Amaradhanny and Fathia, 2023); the theory of Acceptance Model (Lestari, 2019), which uses the gratification theory (Siregar et al, 2023), and social commerce adoption model that focuses on specific platforms (Azhar et al, 2023). An additional study employs Stimulus Organism Response (SOR) Theory to comprehend the purchasing patterns of Generation Z as deviant behavior from a clinical standpoint ( (Mason et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Impulse Buying: How Generation Z's Enjoyment of Shopping Affects Their Fashion Buys

Elida,

Rahardjo,

Raharjo

2024

jeb

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This study examined the determinants that impact Generation Z's impulsive purchasing of fashion products. Implementing Stimulus Organism Responses (SOR), the research model is structured as Structural Equation Modelling (SEM). External stimuli include Price Discounts and Store Environment, with Shopping Enjoyment mediating between Hedonic Shopping Motivation and these two factors. In total, 444 students between the ages of 18 and 22 participated. Form questionnaires were distributed to 30 WhatsApp group classes to collect the data. Hedonic shopping motivation, price discount, and store environment contribute to an enjoyable shopping experience, stimulating impulsive purchasing. The determinant influencing impulsive purchasing is the store atmosphere. Impulse buying behavior is carried out using the stimulus organism response (SOR) theory approach. One of the stimuli used in the research model, the online store atmosphere, is still not widely studied.

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