Venise BerryBrian Ekdale iv ACKNOWLEDGMENTS First, I would never have made it through this journey without my wonderful advisor, Gigi Durham. I am fully indebted to your consistent edits, advice, and guidance throughout this entire process and my time in graduate school. I would like to thank the other members of my committee, Venise Berry and Brian Ekdale, for your suggestions and ideas throughout this process. Next, Kajsa Dalrymple, for both your reassurance and those hot chocolate sessions that taught me so much about graduate school and myself.To Christina Smith and Tammy Walkner, who both cared and shared in all the "perils" of graduate school and thesis writing. I wish to acknowledge my family for all that you continue to do for me. Without your belief in me and your constant support, this thesis would not have been possible. Special thanks to Meg, who made me laugh through this entire progression and distracted me from all the worry and stress that comes with a writing project this large.Finally, thank you to all of the college women who shared their personal opinions and insecurities about their fashion experiences. It would have been impossible to have discovered all that was found without your blunt honesty and the, sometimes painful, memories you shared about blogging, fatshion, and body image. v ABSTRACT In recent years, the salience of obesity and body image in society has given rise to a "fat activist" movement dedicated to defending non-normative body types. The term "fat" has been reclaimed by the movement as a term of emancipation and defiance. This activism has extended to the online environment, in which groups who are ostracized for their bodies have taken to blogging as a form of resistance and expression. The so-called "fatshion" blogs have a growing audience, and there is a burgeoning scholarly literature on this phenomenon. The aim of this research was to investigate college-aged females who identify as "fat," who may or may not have been exposed to the online fatshion (fat fashion) market or blogs. Are these blogs being used as resources for these women? Do they even know these websites exist? Thus, the aim of this study was to discover how ideologies of fat activism play out among women who are consumers of plus-size fashions and may or may not engage with "fatshion" blogs.The main objective of this study was to find how plus-size women's fashion choices are shaped by the mediated and cultural discourses of the body and how these, in turn, influence their shopping experiences. By conducting semi-structured interviews, this thesis explored the personal thoughts and feelings of fat women in relation to fashion and fatshion blogging. Fatshion was studied through four theoretical lenses: as a counterdiscourse, as a place for identity construction, as a mode of gender performativity, and how fatshion is informed by intersectionality of race, class, and gender. Based on the interview data, the study found that the messages found on fatshion blogs have the potential to spark opposition in ways ...