Fashion Innovators, Sensation Seekers, and Clothing Individualists

Stanforth, Nancy

doi:10.2466/pms.1995.81.3f.1203

Cited by 42 publications

(49 citation statements)

References 8 publications

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“…The range of observed scores on the Need For Touch scale (À32 to þ 36) encompassed nearly the entire possible range (À36 to þ36). The mean score of 15.38 was consistent with earlier research: M ¼ 18.1 (Stanforth, 1995); M ¼ 15.29 (Studak & Workman, 2004); M ¼ 16.89 (Workman & Kidd, 2000). The range of scores on the Fashion Innovativeness and Opinion Leadership scale encompassed the entire possible range of 0-24.…”

Section: Resultssupporting

confidence: 86%

Fashion Consumer Groups, Gender, and Need for Touch

Workman

2009

Clothing and Textiles Research Journal

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Within the context of consumer motivation theory, the purpose of this research was to investigate how fashion consumer groups and gender are related to need for touch. Differences between individuals high and low in need for touch are consistent with differences between fashion change agents and fashion followers. Participants (101 females; 70 males) from 54 different majors completed demographic information, the Need For Touch (NFT) scale, and the Measure of Fashion Innovativeness and Opinion Leadership. Fashion change agents and females had a greater NFT-total, autotelic and instrumental-than fashion followers and males. Fashion change agents and females scored equally high on autotelic and instrumental dimensions of NFT but fashion followers and males scored higher on the instrumental than the autotelic dimension. Using a diverse sample that included male and female college students from a variety of majors countered limitations of earlier research and provided new insights into the role of need for touch in consumer behavior.

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Section: Resultssupporting

confidence: 86%

Fashion Consumer Groups, Gender, and Need for Touch

Workman

2009

Clothing and Textiles Research Journal

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“…In light of the findings of previous studies that linked personality traits to fashion consciousness (Stranforth 1995;Summers 1970), this study postulates that certain personality traits may be significantly associated with a high level of fashion consciousness. For instance, highly extroverted people value social interaction and thus may be more concerned with how others perceive the way they are dressed.…”

Section: Fashion Consciousnessmentioning

confidence: 68%

“…Stranforth (1995) found that fashion innovators are related to traits such as "sensation seeking," "adventure seeking," "susceptibility," and "clothing individuality." They were also found to be better educated, possess higher income, and actively engage in travel, sports, and entertainment activities (Crask and Reynolds 1978).…”

Section: Fashion Consciousnessmentioning

confidence: 99%

Discovering Consumer Personality Clusters in Prestige Sensitivity and Fashion Consciousness Context

Casidy¹

2012

Journal of International Consumer Marketing

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This article aims to discover the differences among consumer personality clusters in regard to their extent of fashion consciousness and prestige sensitivity. Data were collected from 251 undergraduate students using self-administered questionnaires. Cluster analysis and MANOVA were employed to assess whether significant differences exist among four personality clusters. The study used the Big Five scale items to measure consumer personality and found that respondents who score low on the "openness to experience" dimension tend to be less prestige sensitive, and those who score high on "extraversion," "agreeableness," and "conscientiousness" tend to be highly fashion conscious.

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“…For example, earlier (vs. later) adopters had a greater need for variety (mental stimulation), were higher on sensation seeking and experience seeking, were less susceptible to boredom, and were more innovative [49][50][51][52]. Earlier (vs. later) adopters scored higher on change, risk, and unusual stimuli subscales of the arousal seeking tendency scale [49].…”

Section: Creative Attitudes and Time Of Adoptionmentioning

confidence: 99%

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

2016

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This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability.

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Fashion Innovators, Sensation Seekers, and Clothing Individualists

Cited by 42 publications

References 8 publications

Fashion Consumer Groups, Gender, and Need for Touch

Fashion Consumer Groups, Gender, and Need for Touch

Discovering Consumer Personality Clusters in Prestige Sensitivity and Fashion Consciousness Context

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

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