Fashion Involvement and Impulse Buying on Online-Based Fashion Consumers

Utama, Dian Herdiana; Alif, A.L.F.; Rahayu, Agus; Razati, Girang; Amanah, Dita

doi:10.2991/aebmr.k.220701.071

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…Several factors affect fashion involvement, including sensitivity to social surroundings, motivation to fit into a particular group, and the level of interest (Auty & Elliott, 1998;Utama et al, 2022). Other factors that influence fashion involvement include antecedents of involvement with fashion, continuity commitment, and impulse buying.…”

Section: Fashion Involvement and Sustainable Fashion Consumptionmentioning

confidence: 99%

Fashion engagement and pro-environmental attitudes: drivers of sustainable fashion consumption in Indonesia

Nuh

Munir²,

Muhibban³

2023

JED

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Purpose — The purpose of this research is to explore the relationship between fashion involvement, pro-environmental attitudes, and consumption of sustainable fashion in the Indonesian market.Method — The research was conducted in the Capital City of Jakarta and satellite cities, involving 236 respondents from three generational groups (Gen X, Gen Y, Gen Z). The study employed surveys to gather data on fashion involvement, pro-environmental attitudes, and sustainable fashion consumption.Result — The findings of the study indicate that both fashion engagement and pro-environmental attitudes have a significant and positive relationship with the consumption of sustainable fashion in the Indonesian market. The research also highlights the importance of social norms and attitudes in influencing sustainable fashion purchasing behavior.Contribution — This research provides valuable insights into the factors driving sustainable fashion consumption in Indonesia through the influence of fashion engagement and pro-environmental attitude variables on three different generational groups, namely gen X, gen Y, and gen Z in Indonesia.

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Section: Fashion Involvement and Sustainable Fashion Consumptionmentioning

confidence: 99%

Fashion engagement and pro-environmental attitudes: drivers of sustainable fashion consumption in Indonesia

Nuh

Munir²,

Muhibban³

2023

JED

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Analisis Peran Emosi Positif Pada Perilaku Impulse Buying Generasi Z Banyuwangi

Azid,

Supriyanto,

Firmansyah

2024

NUSAMBA

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Research aim : This study aims to understand the effects of Islamic promotion, fashion involvement and hedonic shopping motivation on impulse buying by mediating positive emotions in Generation Z Banyuwangi. Design/Methode/Approach : This type of research is explanatory research and a quantitative approach. The sampling technique used the slovin technique, resulting in a total of 400 respondents. The data source utilizes survey data from online questionnaires with a Likert scale of 1-4. The analysis technique includes outer model testing and inner model testing with SmartPLS. Research Finding : The results of this study indicate that Islamic promotion, fashion involvement, hedonic shopping motivation and positive emotions have a positive and significant effect on impulse buying. Meanwhile, Islamic promotion and hedonic shopping motivation have a significant positive effect on impulse buying through positive emotions as mediation. However, the different results of positive emotions cannot mediate between fashion involvement and impulse buying. Theoretical contribution/Originality : Using Islamic promotional variables to implement appropriate marketing according to Islam and positive emotions as mediating variables are expected to have a significant effect both directly and indirectly. Practitionel/Policy implication : The implications of this research for e-commerce users as business actors, the use of Islamic promotions can encourage impulse buying among Generation Z in Banyuwangi Regency so as to increase sales of Muslim fashion products. For generation Z as consumers who shop with hedonic motives, fashion involvement, and positive emotions can trigger impulse buying, so that it has the potential for consumptive behavior. Research limitation : This research focuses on the impulse buying of Banyuwangi Z generation consumers who have shopped through e-commerce.

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Fashion Involvement and Impulse Buying on Online-Based Fashion Consumers

Cited by 2 publications

References 23 publications

Fashion engagement and pro-environmental attitudes: drivers of sustainable fashion consumption in Indonesia

Fashion engagement and pro-environmental attitudes: drivers of sustainable fashion consumption in Indonesia

Analisis Peran Emosi Positif Pada Perilaku Impulse Buying Generasi Z Banyuwangi

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