Fashion Opinion Leadership, Fashion Innovativeness, and Need for Variety

Workman, Jane E.; Johnson, Kim K. P.

doi:10.1177/0887302x9301100309

Cited by 90 publications

(92 citation statements)

References 9 publications

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“…This characteristic is similar to that of leaders in fashion (Schrank and Lois Gilmore 1973). Workman and Johnson (1993) suggested that fashion innovators seek variety that can stimulate them and are interested in new clothing styles.…”

Section: The Effects Of Innate Innovativeness On Fashion Leadership Asupporting

confidence: 53%

“…Sproles (1979) confirmed the role of innovativeness and fashion opinion leadership in the adoption of a new fashion. Workman and Johnson (1993) found positive relationships between fashion opinion leadership and fashion innovativeness. Also, Muzinich et al (2003) postulated individual personality and information seeking behavior as key determinants of fashion innovativeness.…”

Section: The Effects Of Innate Innovativeness On Fashion Leadership Amentioning

confidence: 90%

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Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

2018

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The purpose of this study was to examine a hierarchical model of consumer innovativeness in the context of 3D fashion products. In particular, this study explored how different traits, such as personal values and innate innovativeness, predict a positive attitude towards 3D fashion products through domain-specific variables such as fashion innovativeness and fashion leadership. Using a convenience sample (n = 250), the data were collected through a self-administrated online survey. The results of this study identified personal values as an antecedent of innate innovativeness and found that fashion leadership played a critical mediating role between innate innovativeness and domain-specific innovativeness, in turn developing a positive attitude towards 3D fashion products which led to intention to use. Although the effect of innate innovativeness on domain-specific innovativeness (i.e., fashion innovativeness) was partially supported and no direct effects of personal values on domain-specific innovativeness was found, findings of this study contribute to existing literature on the Technology Acceptance Model and Consumer Innovativeness by examining additional predictors. The significant mediating role of fashion leadership was valuable as the result supported the key role of innovators as opinion leaders as discussed in the previous literature.

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Section: The Effects Of Innate Innovativeness On Fashion Leadership Asupporting

confidence: 53%

Section: The Effects Of Innate Innovativeness On Fashion Leadership Amentioning

confidence: 90%

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

2018

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“…For example, earlier (vs. later) adopters had a greater need for variety (mental stimulation), were higher on sensation seeking and experience seeking, were less susceptible to boredom, and were more innovative [49][50][51][52]. Earlier (vs. later) adopters scored higher on change, risk, and unusual stimuli subscales of the arousal seeking tendency scale [49].…”

Section: Creative Attitudes and Time Of Adoptionmentioning

confidence: 99%

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

2016

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This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability.

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“…Chen et al [53] found that females practiced more pro-environmental behaviors than men. Women reported stronger environmental attitudes, concern, and behaviors than men (e.g., [54][55][56]). Women, then, are more likely to engage in pro-environmental behavior due to cultural and social practices.…”

Section: Pro-environmental Behaviors and Gendermentioning

confidence: 99%

Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

2017

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Abstract:According to Hofstede's theory of cultural dimensions, cultures differ in cultural values and norms; values and norms that may influence differences in trendsetting, creative traits, and behaviors, and pro-environmental behaviors. Further, because men and women have been socialized within particular cultures, gender differences may exist in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Trendsetters have characteristics that are interrelated with creative traits and behaviors, perhaps inclining them to endorse pro-environmental behaviors. However, the interrelationships among these variables remain unexplored. Thus, the purpose of this study was to examine these three variables among college students in South Korea and the United States (U.S.), specifically looking at cultural and gender differences. Participants were 225 Korean college students and 221 U.S. college students. Questionnaires included demographic items and scales measuring trendsetting, creative traits and behaviors, and pro-environmental behaviors. Data analyses included descriptive statistics, Cronbach's alpha reliability, MANOVA, ANOVA, and SNK posthoc test. Results show that U.S. (vs. Korean) students indicated greater trendsetting and creative traits and behaviors but not greater pro-environmental behaviors. Fashion trendsetting groups in both Korea and the U.S. differed in creative traits and behaviors and pro-environmental behaviors. Among Korean trendsetting groups, reluctant adopters scored lowest on creative traits and behaviors and pro-environmental behaviors. Among U.S. trendsetting groups, trendsetters the scored highest on creative traits and behaviors and pro-environmental behaviors; reluctant adopters scored lowest on pro-environmental behaviors. Theoretical and practical implications are provided for researchers and marketers.

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Fashion Opinion Leadership, Fashion Innovativeness, and Need for Variety

Cited by 90 publications

References 9 publications

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness

Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

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