Fashion Preferences of Males and Females, Risks Perceived, and Temporal Quality of Styles

Abstract

In two separate projects, female university students responded to eight dress styles and male students responded to eight men's suit styles. Styles represented current, classic, newly‐introduced, and outdated fashions. Responses to polar adjectives showed that subjects could discriminate among styles that were in different stages of the fashion cycle and that they perceived different patterns of risk in styles that were in different temporal categories. Subjects preferred current and classic styles to newly‐introduced and outdated styles; the order of preference among styles was more closely related to aesthetic appeal (an element of social‐psychological risk) than to economic or per formance risk. In general, both sexes chose the same adjectives to describe their best‐ liked styles. Responses of males and females were similar in most respects, although research procedures differed between the two projects.

Catalog vs Non-catalog Shoppers of Apparel: Perceived Risks, Shopping Orientations, Demographics, and Motivations

“…For instance, according to Winakor and Lubner-Rupert, the shirtwaist dress style, as opposed to the chemise or softly fitted dress style, was seen as lowest in economic risk. In another study, current and classic style garments were perceived low in social-psychological risks by male and female subjects (Minshall et al, 1982).…”

“…Furthermore, since apparel is subject to fashion trends, specific styles, as well as the stages of the fashion cycle for particular apparel, tend additionally to influence consumers' perceptions of economic and social risk (Minshall, Winakor, & Swinney, 1982;Winakor, Canton, &Wolins, 1980;Winakor& Lubner-Rupert, 1983). For instance, according to Winakor and Lubner-Rupert, the shirtwaist dress style, as opposed to the chemise or softly fitted dress style, was seen as lowest in economic risk.…”

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

“…While some research has concluded that gender has little or no effect on aesthetic judgments [e.g. Lubner-Rupert and Winakor, 1985;Minshall et al, 1982;Morganosky and Postlewait, 1989], there is other work that did find differences [e.g. Holbrook and Corfman, 1984;Holbrook, 1986].…”

Fabric Hand as Perceived by U.S. and Korean Males and Females

“…Relating color (value) effects to affective responses, Minshall, Winakor, and Swinney ( 1982) proposed that garments pictured in light values are prefared over those shown in dark values. In contrast, Winakor and Navarro ( 1987) determined that liking and disliking of styles were affected by value and value placement They stated that consumer preferences for fashions shown in black and white illustrations may be unpredictably influenced by fabric value and value combinations used.…”