Fashion Resale Behaviours and Technology Disruption

Abstract

This chapter provides an in-depth discussion of the disruptive nature of reselling technologies. The collaborative consumption movement, a popular emerging trend, encourages consumers to live in a more collective, sharing economy. This is where we can discuss the disruptive nature of the reselling technologies, particularly as they impact the fashion industry, prompting an explosion of vintage/second-hand retailing. Secondary market behaviors such as reselling, recycling, gifting, swapping, and reusing are becoming the most significantly growing consumer segments. The notion of a rotating wardrobe has been increasingly frequently accepted. This is especially prominent with younger consumers like Generation Z, who would consider spending more money on sustainably produced and delivered products while showing a strong preference for switching to brands with sustainable initiatives. Mobile apps and personalization have made buying used products as easy as buying new ones.

The Metaverse and Web 3.0

“…This can help keep marketing functioning in extreme contexts like warzones or pandemic-hit territories with restricted movement and social isolation imposed (e.g. Ezimmuo & Keikhosrokiani, 2022;Mahmoud, Ball, et al, 2021;Mohr et al, 2022b;Xian et al, 2022). More than 92 per cent of responding businesses in a March 2022 survey of companies from selected countries that had already invested in the Metaverse felt that the global COVID-19 pandemic had spurred the development of metaverse technologies (Sortlist, 2022a).…”

“…As a general review (e.g. Mahmoud, 2021;Mohr et al, 2022a), this chapter synthesised and summarised existing research on the Metaverse and Web 3.0 concerning consumption and communication patterns. Therefore, the methodology for conducting this work involved the following steps (Templier & Paré, 2015):…”

Secondhand clothing purchase intentions: Generation Z’s perspective

“…Hardcastle (2022) notes that this growth is driven by Generation Z’s interest in buying SHC. Mohr et al (2022) suggest that this situation shows that Generation Z is more aware and concerned about the environment and prefers to spend their money on sustainable products. Generation Z is the potential future consumer and is regarded as more consumptive (Nguyen et al , 2019).…”