Fashioning the Future: Entrepreneuring in Africa’s Emerging Fashion Industry

Langevang, Thilde

doi:10.1057/s41287-016-0066-z

Cited by 27 publications

(31 citation statements)

References 41 publications

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“…In past decades, however, scholars working in a wide variety of disciplines have begun to show interest in non-Western creative industries. Most of these efforts concentrate either on some distinctive creative work aspect, for example anthropologists have investigated the ‘innovation’ work in the advertising industry in Japan (Moeran, 2013) or the globalized dynamics of creative industries policies in Asia (Comunian and Ooi, 2016; Keane, 2013; Kong, 2005) or Africa (De Beukelaer, 2015; Langevang, 2017).…”

Section: Ex-centric Places Matter: Re-contextualizing and Re-localizimentioning

confidence: 99%

De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective

Alačovska

Gill

2019

International Journal of Cultural Studies

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Creative labour studies focus almost exclusively on Euro-American metropolitan 'creative hubs' and hence the creative worker they theorize is typically white, middle-class, urban and overwhelmingly male. This article outlines the contours of a de-Westernising project in creative labour studies while introducing a special journal issue that examines the lived dynamics of creative work outside the West. The article advocates an 'ex-centric perspective' on creative work. An ex-centric perspective does not merely aim at multiplying non-West empirical case studies. Rather, it aims at destabilizing, decentring and provincializing the taken-for-grantedness of some entrenched notions in creative labour studies such as informality and precarity. An ex-centric perspective, we contend, offers a potential challenge to many of the claims about creative work that have taken on the status of general truths and universal principles in spite of them being generated from limited empirical evidence gleaned from research sites situated almost exclusively in the creative hubs of Euro-America.

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Section: Ex-centric Places Matter: Re-contextualizing and Re-localizimentioning

confidence: 99%

De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective

Alačovska

Gill

2019

International Journal of Cultural Studies

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“…African fashion industry is emerging in Africa as many talented designers and investors make their ways, like young fashion designers of Nigeria, Ghana, Cameroun, Senegal and Burkina Faso are growing continuously ranging from haute couture to streetwear [19,[12][13][14][15][16][17][18][19][20][21].…”

Section: Discussionmentioning

confidence: 99%

A Study on the Perception of Congolese Students towards Sape

Makelele¹,

Libote²,

Kasas³

2017

RPBS

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Sape or dandyism is a fashioning behavior which is very popular in some communities of Congolese. Characterized by well dress, beautiful clothes, expensive or designer labels, Sape as psychosocial phenomenon, doesn't have a same perception in student's area. Aims of the Study: The study measures perception of Congolese students towards Sape. Instruments: Questionnaire technique was used to collect data from 64 women and men students aged from 18 up to 40 years old leaving in Kinshasa and Lubumbashi. Results: It emerges from our investigations that Students of Kinshasa (66.6%) and Lubumbashi (86%) have a positive perception towards Sape. Conclusion: Fashioning behavior of Sape must be organized in intend of pushing all fanatics of clothes to buy and employ local fashions in state of spending too much money in foreigner designer labels.

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“…Accra is home to a creative sector brimming with entrepreneurial activities. While there are no statistics available as to the size of the creative industries or the number of people employed in creative industries in Ghana, sector-specific studies show that music (Shipley, 2013), fashion (Langevang, 2017), and film (Meyer, 2015) are attracting increasing numbers of young people who set up small-scale businesses to make a living, gain public recognition and/or engage in creative change-making. Cultural production has only recently been framed in terms of 'creative industries' with major economic potential, and Ghanaian policymakers increasingly perceive the creative industries as key not only to cultural preservation but also to job creation and economic growth.…”

Section: Contextualization Of the Studymentioning

confidence: 99%

“…The creative industries in Ghana are merely 'emerging' (Jansson, 2011), in the sense that they lack established institutions, structures, and standardised processes. Despite the increased attention paid to creative industries in policymaking, many creative businesses in Ghana are struggling due to institutional voids, including limited access to loans, subsidies and investment (De Beukelaer, 2017), inadequate industrial infrastructure, and high degrees of informal self-employment (Langevang, 2017).…”

Section: Contextualization Of the Studymentioning

confidence: 99%

The work of hope: Spiritualizing, hustling and waiting in the creative industries in Ghana

2020

Self Cite

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This paper examines the dynamics of hope in creative industries in the city of Accra in Ghana. Building on theoretical insights from geography, anthropology and sociology that have mobilized the concept of hope as an analytical category, we examine the economic actions and entrepreneurial behaviour of creative entrepreneurs working in “precarious geographies”, i.e. locations where precarity is not a deviation from the norm but a constant and longstanding feature. Drawing on in-depth interviews, we contend that in conditions of radical and pervasive precarity, hope represents a distinct form of work in which the potentialities of the moment extend the present into the future, while the future, however hazy and unimaginable, affects the economic vitality of the present. By unpacking three dominant practices of hopeful orientation to futurity enacted by creative workers in Accra, namely hustling, waiting, and spiritualizing, we demonstrate the usefulness of hope as a concept in analysing economic action and labour dynamics.

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Fashioning the Future: Entrepreneuring in Africa’s Emerging Fashion Industry

Cited by 27 publications

References 41 publications

De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective

De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective

A Study on the Perception of Congolese Students towards Sape

The work of hope: Spiritualizing, hustling and waiting in the creative industries in Ghana

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