The “Asilomar, California Conference on Beneficial AI” was a conference organized by the Institute for the Future of Life (Future of Life Institute) in January 2017, where over a hundred experts and researchers came together to discuss and formulate principles for ethical AI. The twenty-three principles are divided into themes or research questions (five); issues concerning ethics and values (five) and long-term problems (five). This chapter addresses each of the principles, makes them explicit and, finally, analyzes and discusses their feasibility and validity. It is concluded that the movement has received both acclaim and criticism. While some have hailed the principles as a valuable reference point for discussions of AI ethics, others have expressed concern that they lack specific guidance on how to apply them in practice. The question arises as to whether these principles are sufficient to address the complex ethical challenges that arise with artificial intelligence. The answer is that while they might not be enough on their own, they are necessary to initiate and shape this debate.