2009
DOI: 10.3366/e0001972009000692
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Fast Food in Ibadan: An Emerging Consumption Pattern

Abstract: In its modernization garb, development has come to mean the inculcation of foreign values resulting in the fundamental transformation of modernizing nations. Ironically, little attention is being drawn to the consequences of modernizing influences. This is the core of the article. Through qualitative research methodology consisting of in-depth interviews (IDIs), participant observation and informal interviews, the article examines the emergence and ascendancy of fast foods in Ibadan, Nigeria. Our finding is th… Show more

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Cited by 30 publications
(28 citation statements)
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“…Transnational food companies such as supermarkets, fast-food chains and beverage industries have established themselves in most of the major cities of West Africa (46) . In several African companies such as Cape Verde, Kenya and Rwanda, transnational food corporations are among the top three largest companies (47) .…”
Section: Trade and Urbanisationmentioning
confidence: 99%
“…Transnational food companies such as supermarkets, fast-food chains and beverage industries have established themselves in most of the major cities of West Africa (46) . In several African companies such as Cape Verde, Kenya and Rwanda, transnational food corporations are among the top three largest companies (47) .…”
Section: Trade and Urbanisationmentioning
confidence: 99%
“…Fast foods of foreign origin are considered to be more attractive than local delicacies because they are not easily prepared at home (Olutayo, Akanle, 2009). Despite the fact that they are relatively expensive, they are mainly consumed by the youth and middle income earners on a regular basis, and low income earners at festive and special occasions.…”
Section: Discussionmentioning
confidence: 99%
“…Despite the fact that they are relatively expensive, they are mainly consumed by the youth and middle income earners on a regular basis, and low income earners at festive and special occasions. In addition, eating at these places gives them a sense of pride: they feel they have moved up the social ladder (Olutayo, Akanle, 2009).…”
Section: Discussionmentioning
confidence: 99%
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