Human emotions play a key role in numerous decision-making processes. The ability to correctly identify likes and dislikes as well as excitement and boredom would facilitate novel applications in neuromarketing, affective entertainment, virtual rehabilitation and forensic neuroscience that leverage on subconscious human affective states. In this neuroinformatics investigation, we seek to recognize human preferences and excitement passively through the use of electroencephalography (EEG) when a subject is presented with some 3D visual stimuli. Our approach employs the use of machine learning in the form of deep neural networks to classify brain signals acquired using a brain-computer interface (BCI). In the first part of our study, we attempt to improve upon our previous work, which has shown that EEG preference classification is possible although accuracy rates remain relatively low at 61%-67% using conventional deep learning neural architectures, where the challenge mainly lies in the accurate classification of unseen data from a cohort-wide sample that introduces inter-subject variability on top of the existing intra-subject variability. Such an approach is significantly more challenging and is known as subjectindependent EEG classification as opposed to the more commonly adopted but more time-consuming and less general approach of subject-dependent EEG classification. In this new study, we employ deep networks that allow dropouts to occur in the architecture of the neural network. The results obtained through this simple feature modification achieved a classification accuracy of up to 79%. Therefore, this study has shown that the use of a deep learning classifier was able to achieve an increase in emotion classification accuracy of between 13% and 18% through the simple adoption of the use of dropouts compared to a conventional deep learner for EEG preference classification. In the second part of our study, users are exposed to a roller-coaster experience as the emotional stimuli which are expected to evoke the emotion of excitement, while simultaneously wearing virtual reality goggles, which delivers the virtual reality experience of excitement, and an EEG headset, acquires the raw brain signals detected when exposed to this excitement stimuli. Here, a deep learning approach is used to improve the excitement detection rate to well above the 90% accuracy level. In a prior similar study, the use of conventional machine learning approaches involving k-Nearest Neighbour (kNN) classifiers and Support Vector Machines (SVM) only achieved prediction accuracy rates of between 65% and 89%. Using a deep learning approach here, rates of 78%-96% were achieved. This demonstrates the superiority of adopting a deep learning approach over other machine learning approaches for detecting human excitement when immersed in an immersive virtual reality environment.