Pharmacy is not only a science; it is also a profession, a trade and an art. As such, it frequently encounters society, where it leaves its impact in a way which is probably unique among the natural and life sciences. In turn, individuals and society have become increasingly dynamic and also often critical of modern pharmacy and its products. This poses a multitude of intra- and extra-scientific questions which cannot be studied with the traditional tools of pharmacy. Addressing them requires additional expertise from a wide range of disciplines, including social sciences, psychology, ethics and other branches of philosophy. Pharmasophy aims to bring this kind of wisdom to pharmacy by taking a holistic view of pharmacy and pharmaceuticals, from the process of research and development to regulation, distribution, application and compliance. In doing so, it aims to master some of the challenges facing pharmacy in the 21st century