Health Communication and Disease in Africa 2021
DOI: 10.1007/978-981-16-2546-6_7
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“Fat People Are More Respected”: Socio-Cultural Construction of Obesity and Overweight Risk & Prevention in Ugandan Communities

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“…African culture and traditions also contribute to sensemaking about non-communicable diseases. Obesity is seen as an enviable artefact of wealth (Neema et al, 2021), Alzheimer's is attributed to witchcraft (Maduna and Loos, 2021), while deaths in pregnancy and HIV/AIDS are attributed to the will of God or witchcraft (Aliyu, 2021;Ashforth, 2002). Of note, medical pluralism, or healer shopping, is also common across Africa, as the public searches for cures from traditional healers, churches and hospitals, at times in parallel or in sequence (Falade and Bauer, 2018;Moshabela et al, 2017).…”
Section: African Culture Beliefs and Healthmentioning
confidence: 99%
“…African culture and traditions also contribute to sensemaking about non-communicable diseases. Obesity is seen as an enviable artefact of wealth (Neema et al, 2021), Alzheimer's is attributed to witchcraft (Maduna and Loos, 2021), while deaths in pregnancy and HIV/AIDS are attributed to the will of God or witchcraft (Aliyu, 2021;Ashforth, 2002). Of note, medical pluralism, or healer shopping, is also common across Africa, as the public searches for cures from traditional healers, churches and hospitals, at times in parallel or in sequence (Falade and Bauer, 2018;Moshabela et al, 2017).…”
Section: African Culture Beliefs and Healthmentioning
confidence: 99%