“…African culture and traditions also contribute to sensemaking about non-communicable diseases. Obesity is seen as an enviable artefact of wealth (Neema et al, 2021), Alzheimer's is attributed to witchcraft (Maduna and Loos, 2021), while deaths in pregnancy and HIV/AIDS are attributed to the will of God or witchcraft (Aliyu, 2021;Ashforth, 2002). Of note, medical pluralism, or healer shopping, is also common across Africa, as the public searches for cures from traditional healers, churches and hospitals, at times in parallel or in sequence (Falade and Bauer, 2018;Moshabela et al, 2017).…”