For the surface-mount permanent magnet synchronous motors (SPMSM) with fractional slot concentrated windings, the winding distribution of per phase under different poles is uneven, which results in unbalanced magnetic pull (UMP) between the stator and rotor. UMP has an important impact on the performance and service life of the motor. In this paper, a new permanent magnet (PM) structure is proposed to reduce UMP and torque fluctuation of the fractional slot SPMSM. Furthermore, a 48p/54s SPMSM is taken as an example, the proposed PM structure is optimized by the Taguchi method which can comprehensively consider the control factors and noise factors. The effects of various variables and process error on UMP, torque fluctuation and robustness of results are analyzed respectively. Finally, the optimized PM structure is obtained, which improves the operation stationarity. INDEX TERMS Fractional slot SPMSM, unbalanced magnetic pull(UMP), torque fluctuation, Taguchi method.